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Lego signed on for Speed Racer sets

By Staff -- Gifts and Dec, 1/30/2008 10:57:00 AM

BURBANK, Calif.–Warner Bros. Consumer Products today officially announced it has signed Lego to produce construction toys based on the upcoming movie Speed Racer.

Under the agreement, Lego will market four constructible racing playsets under its Lego Racers brand. They will reach retail shelves in April and range in price from $19.99 to $59.99, according to WBCP. The sets will include mini figures of many of the movie’s major characters, including Speed, Racer X and Trixie.

“Warner Bros. Consumer Products has partnered with Lego on Batman and Harry Potter, and we are excited to expand our relationship to include products based on the upcoming Speed Racer film,” said Karen McTier, WBCP’s executive vice president, domestic licensing and worldwide marketing.

Speed Racer hits theaters on May 9 as a live-action family adventure based on the classic TV series created by anime pioneer Tatsuo Yoshida. It follows the adventures of a young race car driver, Speed (Emile Hirsch), and his thundering race car, the Mach 5.

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