Rokenbok taps toy vets for sales, marketing
By Staff -- Gifts and Dec, 10/4/2006 12:00:00 PM
SOLANA BEACH, Calif.—Michael R. Schon and Todd R. Wagner have joined Rokenbok Toy Co.’s management team as sales and marketing executives, respectively.
Schon is now national sales director, responsible for driving sales of Rokenbok products and developing sales strategies and account plans, as well as for assisting with overall company strategic planning. He joins Rokenbok from Reeves International, where he was manager of national sales. Previously, he served as vice president of sales for Grand Toys and Gibson Toys.
Wagner is now marketing manager. He is responsible for marketing strategy, product research and development, and all marketing services for the Rokenbok product line. He joins the company from Lionel LLC, where oversaw the creation, development and marketing of the Lionel train product line.
“I know I can expect great contributions from [Schon and Wagner] in the near-term, and look forward to significant advances that will really shake up our business segment now that they’ve taken over the reins of our sales and marketing groups,” says John Brady, Rokenbok president and CEO. “Our management team is nearly complete, and well-positioned to take Rokenbok into a very exciting future.”
Brady himself joined the toy company, best known for its line of radio-controlled construction toys, from Lionel in January of this year following the decision of company founder and continuing chairman Paul Eichen to leave day-to-day management of the company in favor of focusing on new product development. At the time, the 12-year-old company had just announced it had received a $6 million financing package from Q Investments, a private investment firm based in Forth Worth, Texas.
We would love your feedback!
-
Jada Taps Four New Execs
Sep 13, 2011 -
People on the Move: July 27
Jul 27, 2011 -
People on the Move: June 1
Jun 1, 2011 -
People on the Move: May 10
May 10, 2011
Featured Company
-
Wright Labels
Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that "a promise made is a promise kept." The Wright brothers focused their attention on providing exceptional printing for the... more
VIEW ALL GALLERIES
