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Nintendo’s ‘casual’ brand

By Staff -- Gifts and Dec, 5/30/2006 1:34:00 PM

REDMOND , Wash. —This June, Nintendo will begin branding its casual Nintendo DS titles under the new Touch Generations label. The brand will include titles for casual gamers with little or no experience with video games.

Three games, including a second brain-training game, will be added to the Touch Generations category in June. The new games will be identified by a distinctive logo and will help non-gamers and casual gamers quickly identify which games might be appropriate for them.

Touch Generations will be one element of Nintendo's multimillion-dollar campaign to get more and more people interested in video games. The first seven titles in the Touch Generations brand will include: Big Brain Academy (launches June 5), which tests players in areas of thinking, memorization, computation, analysis and identification; Magnetica (launches June 5), a simple puzzle game that challenges players to connect and eliminate like-colored marbles before they reach the goal; and Sudoku Gridmaster (launches June 26), which features more than 400 sudoku puzzles, all of which were hand-picked by the original creators of sudoku.

"We remain committed to turning video games into an inclusive mass medium that everyone can enjoy," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Touch Generations will help novices and newcomers identify the fun and uniquely engaging experiences that are available only on Nintendo DS."

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