Let There Be Highlights!

Toymakers show off their 2010 products at the American International Toy Fair

By Colleen Bohen and Cliff Annicelli -- Gifts and Dec, 2/1/2010 12:00:00 AM

ABOUT TIME

After an exclusive US introduction during holiday 2009 at bookseller Barnes & Noble, trivia board game About Time is ready for expanded retail distribution in 2010.

A hit in Europe, where it has struck a chord through newspaper tie-ins, About Time (pictured) is dubbed a game of “discovery, cunning and chance” for a good reason: its board game elements are just as important to its game play as its trivia questions.

The game’s twists include duels in which a player or team can challenge another player or team to a one-on-one question round with half of each team or player’s points hanging in the balance; “highway robbery,” a way for players to steal points; and “catching the plague,” which results in players losing half their points.

Other elements of the game’s appeal include: a “mini-rule” card that lets players get started quickly; every player or team plays every round so there’s no downtime; no wrong answers—just guess the closest to the answer to win; play with as little as two or as many as two dozen players; and six question categories—Heroes & Villains, The Arts, Everyday Life, Innovation, Word & Thought and State & Nation—based on headline-grabbing events. It’s for ages 12 and up.

The game’s UK-based maker, Brighton’s About Time, is “considering one or more tie-ins with U.S. online, print and broadcast outlets this year,” the company says.

ADORABLE ORIGINALS

Adorable Originals, creator of the Adorable Girl soft doll collection, will be debuting matching tees so girls can dress like their dolls.

AEROMAX

Dress-up and role-play products marketer Aeromax gives its popular firefighter theme a shot of added realism in 2010 with the release of Fire Power, a fire hose with backpack that actually shoots water—a 30-foot, solid stream of the wet stuff, according to the company, with just a single pump. The entire rig weighs just 2 lbs. when the tanks are full, and fires more than 60 shots from a full load.

ALEX

Arts & crafts company Alex is introducing more than 100 items this year across its seven categories: art, craft, bath, style, play, Alex Jr. for baby and Alex Little Hands for preschoolers.

The Alex Jr. line of developmental, plush and bath toys for baby is expanding with 19 new toys for baby’s first year. 28 new products have been added to the Little Hands line for preschoolers including Ready, Set skill building activities, craft kits and an interactive talking play mat. Young crafters can make stylish fashion accessories with Cap It Off Jewelry, Tie Dye Fashion (pictured), All That Glitters Tote Bag & Wristlet, Fringy Flops and Foil Bead Maker.

ALL STAR PRODUCTS

All Star Products is expanding its Bendaroos line of flexible building sticks. According to the manufacturer, these sticks adhere to virtually every household surface and are easily removed so they can be used repeatedly.

This year, kids will be able to store and display their building stick projects in the new Bendaroos Creation Station. It features a rotating plate, four modeling and shaping tools, three BendaModels for 3-D modeling, crimper cutters and 100 building sticks.

The new Bendaroos 500 Piece Mega Pack now includes three BendaModel tools, plus crimper and cutter tools. The product also features easy-to-use fun guides, traceable templates, and 250 rainbow-colored and 250 neon-colored building sticks.

Kits featuring glow-in-the-dark sticks and other themed packs will also be available.

AMERICAN GREETINGS

2010 marks the 30th anniversary of American Greetings Properties’ Strawberry Shortcake brand and part of the celebration will include a move to expand upon the 2009 launch of Hasbro’s fruit-scented toys in the spring and fall.

AGP’s Care Bears property will continue to grow in February when Lionsgate releases eight all-new Care Bears episodes in the new DVD Care Bears: Helping Hearts.

The company will expand its brand portfolio this year with the introduction of Margoku Yummy, the star of a preschool television series launching in the fall. Also new to television this fall will be a series based on Twisted Whiskers, character originally introduced in a line of American Greetings cards.

ANN WILLIAMS GROUP

Ann Williams Group is introducing the Talkatoo, a device aimed at helping busy families stay connected.

Talkatoo allows children and adults to record and share messages so they can feel more connected when they are apart. Talkatoo comes as either a necklace or as a clip-on charm. It will be available in six different designs.

AURORA WORLD

Aurora World’s 2010 introductions are led by an expanded assortment of YooHoo & Friends plush that this year will grow to more than 50 styles, including the line’s first seasonal plush designs.

Based on endangered species, YooHoo & Friends introductions include a Beaver, Yellow Tiger, Jaban Rhinoceros and Japanese Macaque (in 5-inch and 8-inch sizes). Like last year’s debut assortment, they continue the line’s distinctive look of big eyes and long fluffy tails, and make a “unique and funny sound” when squeezed.

Also joining the line are 24-inch original YooHoo & Friends in pink and blue, and a birthday assortment that includes two 5-inch styles, each of which plays the song “Happy Birthday” when squeezed. Other seasonal/occasional designs now include YooHoo Greetings, which combine a 3.5-inch plush animal and greeting card in one and highlight Valentine themed plush in four styles; a variety of Valentine YooHoo & Friends in 5- and 10-inch sizes that include a “Pucker Up” feature that makes a smooch sound and has a heart that lights up when squeezed. Other Valentine editions include purple and pink YooHoos holding an embroidered heart that reads “Luv Me.”

Spring and Easter-themed YooHoos include six 5-inch styles sporting bunny ears and graduation themed designs wearing a graduation cap. The line also includes “WannaBes,” featuring YooHoo & Friends dressed as other animals, such as a pig, bear, frog or panda; Springtime editions are available in three styles as either a pink or purple bunny or duck.

Not everything new for Aurora is about YooHoos, though. Mini-Fancy Pals–Tiny Totes (pictured on previous page) expand with 18 new styles ranging from 3.5 to 4.5 inches, six of which feature removable and interchangeable small dolls. The other 12 include domestic and jungle animals.

A Realistic Owls assortment features four styles of 5-inch owls that make a sound. Aurora also adds a Barn Owl and Great Grey Owl to its wildlife collection. A Whohoots assortment in its Aurora Brights collection features owls in vivid colors—hot pink, orange and blue—and two sizes, 5 and 8 inches.

Cheeky Charlie, Aurora’s 14.5-inch monkey character, gets new looks for 2010: Cheeky Charlie “Rock Star,” sporting a mohawk, guitar and T-shirt (14.5 inches); Surfer, with visor, board shorts and surfboard; and Zoo Keeper.

B.DAZZLE

B.Dazzle’s latest design in its long-running Scramble Squares line of brainteaser puzzles is Cows. As with past designs, this seemingly simple Scrabble Squares puzzle challenges players to line up nine 4-inch by 4-inch square pieces so that the graphics match up perfectly in each direction. The puzzle package includes a panel of facts on the subject of the puzzle, as well as a trivia question and hidden answer, all contained in a re-sealable, heavy duty vinyl travel pouch.

BABALU

Babalu, maker of FeltTales, is continuing its mission to provide toys designed for “open-ended play” by making available a collection of products from WJ Fantasy, a company it acquired last June. Key items include Shadow Books, ABC Building Blocks, My Busy Day—Touch & Feel Building Blocks, and My Tool Box (pictured) with Four Board Books. All of the products will be targeted at children ages 3 and up.

BASIC FUN

Basic Fun expands its preschool offerings, adds additional licensed brands for keychains, and revives OddzOn’s groundbreaking Koosh ball for its 2010 product assortment.

For preschoolers, Basic Fun’s Fisher-Price Classics line, featuring full-sized, working replicas of vintage F-P toys, gets four new SKUs based on classic childhood favorites: TV Radio, Change-A-Record Music Box (record player), Milk Wagon and Change-A-Tune Piano. A new David Kirk’s Fun House assortment includes pull toys (pictured: Dally Dragon), stacking toys and jack-in-the-boxes designed by the creator of the Miss Spider book series.

The company’s handheld electronic games now include versions of Bop-It, Simon and Catch Phrase in miniature carabiner form.

In the impulse category, Basic Fun expands its Bakugan Battle Brawlers Mega keychains with two new series. Featuring the familiar Bakugan Battle Brawler ball in a slightly oversized format, each Battle Brawler springs open and morphs into one of six Bakugan fighters. Series 5 characters include: Cosmic Ingram, Fencer and Hades. Series 6 characters include: Helios, Percival and Spindle.

BeyBlade keychains are miniature battling tops. Each comes complete with a keychain launcher. Series 1 includes Pagasis, Sagittario and Rleone. Series 2 includes: Dbull, Ldrago and Dwolf.

For the Marvel Universe, Basic Fun plans three series of Extreme action pose figural keychains that will include three versions of Spider-man, plus Wolverine, Hulk, Iron Man, Thing and Human Torch.

For Toy Story 3, the company plans keychain versions of Mr. Potato Head, Slinky Dog and the Fisher-Price Chatter Phone.

The company’s effort to revive the original Koosh ball, under license from Hasbro, will see the debut of this spring of six color mixes, plus miniature Koosh Ball keychains. This fall, co-branded styles will be introduced based on Disney’s Toy Story and Mickey & Friends characters.

BE AMAZING TOYS

Be Amazing Toys is unveiling a variety of new science toys aimed at kids ages 8 and up.

Think Ink helps users learn about timed pH reactions as the solution changes from clear to black to clear again.

The Come to Your Senses kit is designed to help a child learn about his body’s five senses. Living Putty features putty embedded with tiny iron filings that will appear to eat the magnet that is included in the kit. The company calls the kit the “scientific version of 'the blob.’” The Electrified Fun kit allows the user to perform more than 20 experiments with electricity. The Big Bag of Science draws from the best of the company’s science activities, offering more than 60 experiments that exemplify concepts from chemistry, physics, biology, magnets and more in one giant bag.

The company is also reaching out to younger children, ages 4 and up, with its new Treasure Hunt game (pictured). It allows a child to hide included cards around the house and let friends follow clues to find hidden treasure.

BEANTOWN TOYS

Beantown Toys’ collectible Bean line of 1.5-inch tall, bean-shaped figurines, Spoon Racer vehicles and Beanbot build-your-own robot system continue into 2010. Parent company, All Mighty Productions, looks to launch the Bean property into full-feature animation, online social gaming for children, book publishing and further merchandizing.

BERG TOYS

Ride-on and educational toy company Berg Toys adds rights for Jeep to its lineup for 2010.

The company’s debut Jeep licensed line includes two SKUS. The Jeep Junior Pedal Go-kart (pictured) is a lightweight and compact go-kart, designed in Holland for children ages 3 to 8 thanks to an adjustable steering wheel and seat, that uses patented hub technology that makes going forward, in reverse, freewheel and braking simple, easy and controlled with only the use of the pedals. The Jeep Wrangler Pedal Go-kart, for ages 5 and up, features real off-road tires, a roll bar for extra safety, adjustable steering wheel and a five-point adjustable sports bucket seat, and a front swing axel offering secure on- and off-road handling. Additionally, it boasts a handbrake and a full size spare tire, with cover, on the rear.

The Freestyler 2WD, for ages 5 and up, is a quad-style ride-on. Thanks to its high seat and compact frame it can perform real stunts yet, thanks to its two-wheel drive and disc brake, remain in control, even on uneven ground.

The company’s MOOV educational line offers two primary kits that allow kids to make their own wheeled playthings, and in doing so develop their gross and fine motor skills, balance, hand-eye coordination and creative thinking abilities.

The MOOV Education Kit, for ages 5 to 12, contains more than 200 construction elements. Its rings, shafts and frames are multi-functional, with holes in the wooden parts specially designed so designers can remove the rings from the shafts. All of the parts store in a durable roller box, with small parts stored in durable cotton bags.

The MOOV Education Activity-Set Basic set includes directions for 10 activities, such as technical challenges like building a windmill, a balance scale or a push cart; and problem solving challenges such as a catapult contest and a soapbox race.

BOSSA NOVA ROBOTICS

Bossa Nova Robotics’ new toy brand, iloveRobots, will feature all of Bossa Nova’s robotic toys, including Blazor, the all-new fast-running raging raptor, Prime-8; the ultimate guardian robot; and Penbo (pictured), the lovable interactive penguin. Each iloveRobots product is based on Bossa Nova’s running leg technology inspired by robots at Carnegie Mellon University’s Robotics Institute in Pittsburgh.

THE BRAINY BABY CO.

The Brainy Baby Co. in 2010 introduces French consumer electronics developer Baby Bidou’s self-named MP3 player created specifically for infants and toddlers to the US market.

Designed and assembled in France, the teddy bear shaped Baby Bidou MP3 player is easy to operate, durable and small enough for a toddler to carry around, but large enough that it does not present a choking hazard, according to the company.

Available in either pink or blue designs, the player can be secured to the side of a crib or held in-hand. It includes a built-in speaker, parental volume controls and other safety controls, equalizer function for improved listening, fade feature that gradually reduces the volume and lulls babies to sleep, audio output for headphone usage by toddlers or supplemental speakers, USB connection to download additional music, and 128 MB memory to store two hours of music. It’s also shock and drool-resistant, and the only MP3 player made of food grade plastic so it’s safe for teething toddlers.

In addition to downloading music to the player, parents can record a short message to comfort their child, or pre-pair the MP3 player with one of Brainy Baby’s CDs. Eight colored lights can also be activated to blink in sync with the music for enhanced audio-visual sensory stimulation.

BUFFALO GAMES

Buffalo Games will launch six new jigsaw puzzle series for 2010—three series with 1,000 piece counts and three with 500 piece counts—plus a new party game, Truth Be Told.

New to the 2010 line will be Buffalo Games’ first 1,000 piece Signature Collection featuring five images: Van Gogh’s Starry Night, Da Vinci’s The Last Supper and Seurat’s La Grande Jatte, plus images of India’s Taj Mahal and Germany’s Neuschwanstein Castle. In addition, a 1,000 piece series from artist Dennis Lewan includes four playful images. New titles in The Living Seas series include Dolphin Lagoon, Orca Sunrise and Turtle Play.

New to the 500 piece count series are William Wegman designs, thanks to a brand new licensing deal with the famed photographer of Weimaraners, plus Shorelines and a The Great Outdoors assortment.

Buffalo’s newest party game, Truth Be Told, rolled out nationally last month after a limited debut late last year. The game tests how well players ages 12 and up know each other by seeing if they can determine the answer the game’s host gave to a question when mixed in with fake answers given by other players.

CADACO

Cadaco is bringing new games, puzzles, magic toys and activity sets to market this year.

Highlights from the company’s 2010 product introductions include games like Tripoley Word, Word Ace (pictured), the Deadliest Catch Board Game, the Puppy In My Pocket Board Game and Charmed, a friendship charm bracelet making game.

Two new puzzles, the Nancy Drew Decoder Puzzle and the Hardy Boys Decoder Puzzle, challenge users to assemble their 250 pieces and then solve mysteries using included decoder books and templates. The puzzles are targeted at children ages 7 and up.

Cadaco’s My First Wizard’s Workshop lets children ages 4 and up perform a variety of magic tricks with the help of an included 30-minute demonstration DVD.

The company is also building its presence in the construction toy market with the expansion of its bio-degradable EnviroBLOX brand. New sets include EnviroBlox Mongo 1000 Set, the EnviroBLOX Pony N’ Puppy set and the EnviryBLOX Dino N’ Saber Tooth Playset.

Finally, kids ages 5 and up will have everything they’ll need to build a better snowman the next time a blizzard hits thanks to the Sno-Paint Sno-Man Kit. It includes classic accoutrements such as a top hat, carrot nose, and a button mouth along with a Sno-Paint Spray Bottle and two color packets to take the decorating to the next level.

CARRERA OF AMERICA

Carrera of America enters 2010 with newly acquired rights for slot cars based on Italian supercar brand Ferrari and a plan to branch out into a new category, radio-controlled vehicles.

Carrera’s Ferrari deal will see the toymaker market race sets featuring highly detailed replicas of historic and modern Ferrari models in various scales.

Debut products from the company will include three versions of the Ferrari 250 GTO for Carrera’s Digital 124 large scale line: Targa Florio 1964 No.112, ’62 Sebring 12h 1964 and ’62. Carrera will also introduce 1:24 scale versions of the 250’s successor, the Ferrari 330 as a 'P3/4 No.22,’ and the NART ’67 version of the Ferrari 412P.

Carrera’s Digital 132 format will add two complete Ferrari race sets and five individual cars in 1:32 scale. The 'Formula Racing’ set will feature the Fernando Alonso’s Ferrari F1 2010 while the 'Ferrari Competition’ set will include the Ferrari 599 XX in racing version and 'Geneva Motorshow’ presentation variation. Other 1:32 cars include the Ferrari 458 Italia in two versions.

Carrera’s Digital 143 line, in 1:43 scale, adds a 'Full Speed’ racing set pitting Fernando Alonso’s Ferrari F1 2010 against Sebastian Vettel’s Red Bull RB5 on a track that features a loop-the-loop and overtaking for up to three drivers. The F1 2010 and the Ferrari 599 XX are also available in the 'Geneva Motorshow’ set.

Carrera Evolution, the company’s analog system, will offer a 'Ferrari Racing’ set with two Ferrari 599 XX cars and a set that pits a Ferrari F1 2010 against a McLaren-Mercedes MP4-24 'No.1.’ Additionally, there will also be two Ferrari 458 Italia offered.

The Carrera GO!!! series will include four Formula 1 complete sets. A 'Formula Cup’ set pits Fernando Alonso in an F1 2010 against the McLaren Mercedes MP4-24, and in the 'Formula Masters’ set against Sebastian Vettel’s Red Bull RB5. 'Formula Champions’ replicates Ferrari’s famous duels with the French Renaults and 'Ferrari Champions’ focuses on battles with team colleague Felipe Massa. The 'Sportcar Stars’ set pits the Ferrari 599 XX against the Porsche GT3 Cup. 'Ferrari Challenge’ offers two versions of the 599 XX, while the Ferrari 599 XX and F1 2010 will also be available as individual vehicles and can also be mostly found in the Carrera GO!!! accessories package.

The company’s debut R/C assortment will include on- and off-road trucks, buggies, boats and aircraft designed by Stadlbauer, Carrera’s German parent firm, and feature “high-quality, state-of-the-art technical features with superior performance.” It will include vehicles in several scales, including 1:12 scale licensed vehicles equipped with 2.4 GHz remote control technology, user-friendly controls for both right and left-handed drivers, and sold ready-to-run with battery pack and charger included.

Debut Carrera R/C products will include Agent Black Spy Control, a 1:16 police car that boasts pneumatic tires, speed and suspension, and lights and sirens; and a 1:14 Agent Black off-road that truck comes equipped with Xenon front lights, rear brake lights and a fully functional water cannon with a range of up to 30 feet.

CARSON-DELLOSA PUBLISHING

Educational products company Carson-Dellosa Publishing comes to Toy Fair with new activity sets and playsets for its Brighter Child brand.

Looking to extend the Brighter Child Floor Activity Fun Center series of wipe-off activity sets, Carson-Dellosa is offering two new titles for children ages 4-8: Firehouse and Princess. Each features three dry-erase markers and 80 reusable vinyl stickers along with 40 write-on, wipe-away pages of entertaining activities that reinforce basic learning skills.

Brighter Child Chalk-Full of Fun is a new learning activities series. Its debut titles—Alphabet, Easy Games, Numbers and See & Draw—each feature interactive formats that promote independent learning and enhance basic skills with chalk-based activities. Each handled storage box contains eight double-sided learning boards, eight pieces of colored chalk, an eraser, 32 pieces of colored paper and a 32-page activity guide.

Brighter Child Vehicle Play Sets let kids read about the physical features of vehicles and the job each one does, then play with their accompanying die-cast toys. Each kit also includes a poster with interactive stickers and additional removable stickers that can be used for decoration. Titles include Big Trucks, Fire Trucks and Rescue Vehicles, Tractors and Farm Machines, and Trains.

CEACO

Along with new images from staple artists like Thomas Kinkade and Jane Wooster Scott, Ceaco will introduce 33 brand new puzzle series at Toy Fair 2010.

Among the standouts are: Gallery Puzzles, a new novelty concept that features a “unique and challenging 48-piece puzzle” with a ready-to-display frame; Celebrity Superstars, a three-SKU line of 550-piece puzzles with images of Michael Jackson, Elvis Presley and The Beatles created by artist David O’Keefe, known for his sardonic caricatures and humorous illustrations; and a series of 750-piece Life magazine picture puzzles based on the magazine’s “Can You Spot the Differences?” picture puzzles.

CHARISMA BRANDS

Collectible doll maker Charisma Brands re-launches the recently acquired Adora doll collection, as well as spotlights additions to its existing Marie Osmond Dolls, Kewpie and Penny Brite lines for 2010.

Charisma’s new collection of Adora dolls includes 27 Limited Edition dolls, 31 toddler dolls and 10 baby dolls, plus 19 new interchangeable costumes. Among the Limited Edition dolls is Yana, dressed in a traditional Malaysian Sabah costume that boasts unique “linangkit” embroidery and more than 500 beads and jewels. New 22-inch vinyl toddler dolls include Panda Fun (pictured), a young Asian girl in a pink and back panda-inspired, polka dotted ensemble that includes a furry shearling vest with panda eared-hood, coordinating panda boots and “hipster” purse. Joining the 20-inch vinyl baby doll line are designs like Sweetheart, a baby doll in a soft pink jersey knit romper accented with three heart-shaped buttons on the bodice, plus an undershirt and coordinating hat with printed flowers and hearts. All of the dolls are handmade.

Charisma’s Marie Osmond Doll collection’s theme for 2010 is “Whimsical,” with designs such as a version of Peter Pan by Sonja Bryer that was the line’s show special at last month’s IDEX 2010. New for 2010, Marie also introduces a series of articulated Mop Tops, a quirky collection of highly articulated dolls based on Osmond’s popular AdoraBelle character. The debut Mop Tops include five designs costumed by Connie Lowe: Paris Posh, Lively Lucy, Patti Princess, Ruella Raspberry and Lottie Love.

For 2010, the Kewpie 8-inch vinyl doll collection adds nine new designs. Among them are At the Hop in traditional poodle skirt and saddle shoes, plus Blue Skies, Sunshine and In the Pink, among others.

Charisma’s ’60s vintage Penny Brite, in revival since 2006, continues with a Happily Ever After collection that boasts an updated sculpt with slightly elongated legs and a slimmer torso. New costumes designs for the doll are based on classic fairytale characters: Tinkerbelle, Snow White, Rapunzel, Alice in Wonderland, Cinderella and Little Red Riding Hood.

CHICCO

Infant and preschool products provider Chicco brings new play environments, boys action toys and bilingual products to market this year.

The company’s new 1 Two 3 Playhouse play tent features a simple single-movement mechanism for opening and closing and a cloud-shaped clothes hanger that holds the playhouse up and serves as a room furnishing when the tent is not in use. Play features include a working mail slot, a decorated interior and compartments to store dolls or other playthings.

The Turbo Touch Speed Truck (pictured) is a free-rolling truck that transforms into a 3-foot race track with working starting lights, finish line and cheering fans. It includes one Turbo Touch vehicle and transports up to four more.

The Ducati 1198 RC is a motion-activated remote-controlled motorcycle for toddlers. Features include a remote control shaped like a set of handlebars that kids tilt to move the bike left or right and authentic Ducati horn and engine sounds.

The Window Talking Farm is a bilingual English/Spanish toy that teaches numbers, colors, animal names and sounds while kids watch animals come to life on a color LCD display. Its three modes of play feature learning games involving naming, matching, answering and sequencing, plus plays eight nursery rhymes and five songs.

CHORION

Chorion has announced a variety of kid-friendly licensing deals related to its portfolio of literary and entertainment brands.

Spin Master, the global master toy partner for its Olivia brand, is developing a wide range of girls’ toys for rollout this fall. Other toy partners on board in the US include Mega Brands and Schylling. Chorion is currently accepting proposals for seasonal, sports and outdoor categories.

The Mr. Men and Little Miss characters will soon appear on a variety of novelty products such as Valentines, stickers and seasonal wrap from CSS Paper Magic Group. The Mr. Men brand has also expanded into the electronics arena with downloadable digital books and animated interactive content recently launched by Scrollmotion.

The World of Eric Carle continues to be a major property for Chorion. Last year marked the 40th anniversary of The Very Hungry Caterpillar and the licensor says it is looking for new partners in the educational toys and electronic learning aid categories. New initiatives include extending the Kids Preferred range with infant developmental toys.

CITIBLOCS

Responding to calls for color from consumers and toy store owners, CitiBlocs is unveiling new color sets and packaging this month, expanding the self-named line of wood-plank construction toys it launched last year.

New skyline packaged sets will be available in three different color variations: Hot, Cool and Natural. The Hot Colors Set (pictured) includes red, yellow, orange, pink and natural colored planks; and the Cool Colors Set includes blue, green, turquoise, dark green and natural color planks. CitiBlocs’ cornerstone product, natural planks, will also be available in new skyline packaging.

CLOUD B

Cloud B launches a collection of aromatherapy plush pillows to complement its popular Sleep Sheep & Collection of products designed to soothe the senses in order to help children sleep easier.

The character based Sleep Sheep & Friends Aroma Pillow Collection boasts aromatherapy pillows made with the same fabrics as their plush counterparts. A removable inner pillow features a soft cotton outer casing and a deep pocket for securing the aromatherapy pouch. Additionally, each pillow comes with a removable fitted bamboo pillowcase for added comfort and washing convenience, plus features a removable scented pouch with Cloud B’s exclusive aromatherapy lavender blend.

The collection will launch with the Sleep Sheep Aroma Pillow and the Lavender Lab Aroma Pillow. The company plans to expand the collection to include plush pillows of most of its other characters in time for the holiday season.

COROLLE

Corolle is bringing four new dolls to market in 2010.

Corolle’s new 14-inch specialty doll, Lou (pictured), has dark hair and “inquisitive eyes.” Targeted at children ages 3 and up, she comes complete with a polka-dot dress, striped tights and pink shoes.

Bébé Chéri is Corolle’s new 20-inch classic baby doll. The life-like doll comes dressed in a white embroidered jumper, with soft blue eyes and kissable cheeks. She can also wear real baby clothes.

Nourrisson (French for “infant”) is 17-inch doll also targeted at the preschool market that’s said to look just like a real baby. She is dressed in a pink outfit, complete with soft cap.

Safe even for babies, the new Babipouce Sky plush doll measures 12-inches long and wears a blue cotton velour outfit and a long, narrow stocking cap.

CREATIVITY FOR KIDS

For 2010, Creativity For Kids adds to its assortment of products designed to inspire children to express their creativity with new paper- and Shrinky Dinks-based kits, art projects and customizable room décor items.

The Recycled Cardboard Doll House is an easy to assemble doll house in which even the packaging becomes part of the experience as the inside of the box is printed with a playmat yard. Kids put together the furniture and the punch-out paper dolls then use stickers that they color-in themselves to decorate the interior and exterior.

Wind Up Workshop Robots are colorful robot-shaped cardboard cut-outs that can be customized with retro-robot stickers, wiggly eyes and markers, then brought to life with an included wind-up mechanism.

The company’s color-your-own bobblehead assortment continues into 2010 with a set of mini bobbles, the Bitty Bobble Pet Shop. Kids decorate six mini bobble pets with markers, air-dry clay and other accessories. The set includes a dog, puppy, kitty, turtle and two bunnies.

Create Your Own 3 Bitty Books is Creativity 4 Kids’ latest book kit. It comes with three blank books to write stories in, plus has stickers and markers for adornment, and a book holder that fits all three books. Each 12-page book is 4-inches by 5-inches.

The Do Art line adds kits that teach kids about manga art and watercolor painting. Do Art Manga includes high-end Faber-Castell components like GRIP graphite drawing pencil and markers, plus a wooden mannequin to use as a guide for action poses, a step-by-step instruction booklet and other accessories. Do Art Petite Paintings let kids use watercolor markers on five artist canvasses to create miniature paintings. The set also includes a paintbrush to turn marker drawings into watercolor art, embossed cardboard frames and a wooden easel.

Following up last year’s debut Shrinky Dinks Halloween Fun Kit, C4K’s holiday line grows with four new seasonal products. The Valentine-themed Shrinky Dinks I [Heart] You Tree and the Shrinky Dinks Easter Fun kit let kids decorate cardboard trees using themed Shrinky Dinks. Shrinky Dinks I [Heart] You Cards let kids decorate greeting cards that include Shrinky Dinks charms. Create With Clay Gingerbread House is a new Winter holiday kit that lets kids decorate an embossed cardboard “gingerbread” house with air-dry clay, glitter paint, and candy-looking craft accessories.

The company’s preschool line adds four new SKUs for 2010: My First Scissors kit, Crayon Rubbings kit, Paint and Decorate Fairy Friend kit and Paint and Decorate Robot kit.

New room décor kits for new year include the Mosaic Picture Frame, Mosaic Mirrors, Dainty Desserts Petite and Sweet Trinket Boxes with icing-inspired trims, Felt Fashions Jewelry Tree and Button Blossoms, a kit that makes paper flowers.

DADDY-O GAMES

Daddy-O Games has created a series of card games dubbed Smells Like Fun that features cards infused with familiar scents.

The line debuts with three games: Nab Nana’s Num Nums, in which players try to collect sets of chocolates while nabbing the chocolates of others; Bea & Buster’s Bubble Burst, a game in which players race to blow the biggest bubbles in a game that smells like bubble gum; and Dr. Fizzy’s Fabulous Float, a root beer scented game of speed where players race to complete root beer floats.

DAYDREAM TOY

Daydream Toy’s Doodle Track Car Set uses patented technology to follow any line drawn with a black crayon or marker, allowing the user to design and print his or her own customizable racetracks.

DIGGIN

Diggin continues its effort to get kids moving with two new ways to work up a sweat.

GoGolf (pictured) features a golf green-inspired flag disc that players toss to establish a target then take turns throwing their ball at it until someone hits the disc. Like in golf, the fewest throws to the disc wins the hole. It comes with two balls and a flag disc.

Joust Tag is a soft and safe sword game in which players don a Velcro target vest, then fence using inflatable swords with soft score plugs—markers that attach to the vest when touched, proving that a point’s been scored.

DISCOVERY COMMUNICATIONS

Discovery Communications has partnered with a number of toy manufacturers and is offering new product lines inspired by Animal Planet and Discovery Channel.

New Animal Planet-based toys will be available from Cahootie, Jay at Play and Screenlife in 2010.

Cahootie is launching an Animal Planet-based line of educationally oriented, animal-themed products (pictured) based on the iconic folded paper cootie catcher game played by children around the world. It is made of pre-folded, rip-resistant laminated paper and features questions, fortunes and challenges related to kids and their love of animals.

Jay at Play is introducing various lines of plush products under the Animal Planet brand, led by the Wild Eyes with Animotion Big Bears, a collection of 18-inch plush that comes to life when you press a paw.

DVDiscoveries! Baby Animal Edition from Screenlife is an activity DVD full of Animal Planet footage and features. Viewers can learn about baby animals and their habitats with the help of on-screen activities, video clips and wooden puzzle blocks. The DVD comes with nine puzzle blocks and two puzzle block mats.

Tying into the popular MythBusters series, Elmer’s is debuting its newest MythBusters Science Activity Kit. MythBusters: Science of Sports is intended to teach inquisitive minds about how they can locate the “sweet spot” on any bat and how curve balls really curve. The kit also teaches junior sports enthusiasts “how to rest and digest” for added energy.

DMA

Remote-control toy maker DMA Inc. introduces its Sky Invaders brand of three-channel R/C helicopters with not only traditional themes like military designs, but also an assortment designed specifically for tween girls. Among the girls’ lines are series with hot pink designs featuring either flowered, zebra or leopard print graphics; and Adventure Series copters based on six-passenger Bell designs with themes like Animal Rescue, Fashion Police and Tropical Tour.

DOUGLAS

Plush toy maker Douglas Co. looks to grow its plush, infant gift and baby toy collections in 2010.

The Douglas Baby Cuddle Toy brand’s Gift Ensemble debuts five new styles this winter: Orange Dog, Blue Dog, Pink Dog, Hot Pink Horse and Green Frog. Each style choice offers the following gift selections: Lil’ Snuggler, a 13-inch by 23-inch square of fabric attached to a soft toy animal; Wuvee, a potholder-sized blankie; Rattle, a clear plastic teething ring filled with natural wooden balls; Animal Towel, a 28-inch square towel edged in a coordinating fabric; and Baby Blanket, a 28-inch by 36-inch plush blanket with satin edges.

Douglas is also adding 11 new Sassy Sillo Saks bag designs to its core plush line. The Sillo design is defined by a silhouette shape of the animal or item the bag is named after. This year’s new designs include: Pink Circles Horse, Peace Dachshund, Block Party Dachshund, Lily Flower Cat, Pink Zebra Guitar (pictured), Rock-n-Roll Guitar, Purple Jeweled Butterfly, Butterfly, Flower Dog and two Boot designs. The bags are targeted at girls ages 3 and up.

DUNECRAFT

DuneCraft is unveiling a host of new growth opportunities as part of its newly launched Dandelion, Pomegranadem and Pocketbook Flower Capsule Terrariums. Children will also have a chance to let their pets in on the action with Dog’s Delight and Happy Cat Plant kits (pictured) featuring everything required to grow pet-friendly treats.

Also new from DuneCraft this year is the Hydro Dome, which allows users to create a hydroponic garden, growing plants from seeds, from root cuttings or clones of existing plants. And kids looking for a new weather-related science experiments will likely be drawn to the company’s new Water Wonders set. The kit promises to teach kids about kinetic and potential energy, as well as the atmospheric conditions needed to create a tornado vortex.

EDUCATIONAL INSIGHTS

Educational Insights will be releasing more than 50 new products in 2010, including a prehistoric family game, a sudsy spin on preschool learning, a revolutionary new arts and crafts material, and more.

The newest toy and game releases from the company include Stix & Stones, a prehistoric picture-making race targeted at kids ages 7 and up; Laundry Jumble (pictured), a matching game for kids ages 4 and up; and Hot Dots Jr., a home exploration game adapted from a classroom line. The company is also unveiling Foamfetti, a new arts and crafts substance that allows users to stick their creations to unfinished wood, cardboard or paper, and three new Design & Drill expansion packs.

EDUSHAPE

Edushape’s new Easy-Grip Collection’s Tiny Stars manipulatives (pictured) are soft, flexible star shapes that easily connect to bring out a child’s creative side. For ages 3 and up, they are designed to enhance fine motor skills and hand-eye coordination, plus provide tactile stimulation. The set includes 80 pieces in a reusable storage jar.

EEBOO

Eeboo’s 2010 highlights include a collection of board games, puzzles, lacing cards, paper dolls and stationery products.

New eco-friendly, plastic-free board games include the solar system race game Robot Explorers, classic ups and downs game Slips & Ladders; and the garden themed Gathering A Garden game. Also added is the Bugs & Butterflies Matching Game.

A learning puzzles assortment includes Alphabet, Mothers and Babies, and Fruits and Vegetable designs, while the company’s counting puzzles line add Counting Animal Puzzles, a 10 puzzle set.

Other play products include Snap! Playing Cards, featuring animal images; the medieval themed Great Adventure Paper Dolls: Finn & Maeve–A Far Away Land Adventure; and Friendliest Bug Lacing Cards.

Stationery products include Valentines cards in collage, robot, fairy, baseball, animal and life on earth themes; floating Bird decorative paper bird kits come in four colors; and two new Lock Diaries.

ELENCO

Elenco Electronics’ Snap Circuits Green lets kids learn about alternative energy sources. It builds more than 125 projects that demonstrate various forms of environmentally friendly energy sources, including geothermal, hydrogen fuel cells, wind, solar, tidal and hydro. The kit contains more than 40 parts, including hand crank, solar cell, FM radio, energy compartment, rechargeable battery, windmill, clock and analog meter.

ELMER’S

Elmer’s Scientific Explorer division is introducing a variety of products designed to educate and engage children ages tot to tween.

Kids will be able to explore hands-on science with Scientific Explorer’s My First Penguin Kit, Heavenly Hair kit, and MythBusters Science of Sports, a new addition to the licensed line of MythBusters science activity kits.

The company’s GiddyUp division expands its line of arts and crafts kits to include the Sprayza Airbrush System, which lets kids create airbrush effects on any surface.

ENDLESS GAMES

Endless games is unveiling a slate of new games this year, including a party game called Name 5; Quackgammon, a new play on backgammon; and two matching games. The manufacturer has also updated and redesigned many of its TV game show titles including Password, The Newlywed Game and The Family Feud.

EXTREME FIGHT GAMES

The world of Mixed Martial Arts fighting gets its first board game, The MMA Board Game, courtesy of Extreme Fight Games. Developed with input from top MMA fighters, it simulates all aspects of the free-for-all combat sport, from Stand-Up to Ground fighting, with an objective of defeating opponents by knock-out or submission, or by accumulating enough winning rounds to win by decision.

FABER CASTELL

The Young Artist Texture Painting Set, new from Faber-Castell, includes everything kids ages 5 and up need to experiment with color, texture and patterns. It includes five colors of washable tempera paint to use with five texture tools on paper, and an illustrated instruction guide with a color mixing chart plus tips and techniques that explain how to achieve different painting effects.

FASHION ANGELS ENTERPRISES

Building on last year’s Sketch Portfolio products, Fashion Angels Enterprises for 2010 offers four more SKUs: Interior Design Sketch Portfolio to design a bedroom or house, a Wedding Sketch Portfolio to sketch out fantasy wedding attire, and Rock Star and Tattoo Artist Sketch Portfolios.

Also back for more in 2010 is the Bling by Number line with the new Daisy Room Divider. Approximately 4 feet tall, the divider can be used multiple ways with daisy shapes that have space to store earrings, jewelry, or mount mini mirrors.

The Fashion Angels Fashion Design Artist Tote (pictured)

lets kids create their own dream wardrobe while on the go using the kit’s supplied markers, pencils and model sketch pad. Its namesake tote bag sports a pattern of Fashion Angels girls dressed in funky outfits.

FIBER-CRAFT

Fibre-Craft’s Creative Hands brand introduces a new line of products called Edu-tivities, which aim to educate children ages 3-6 while also entertaining them. Each Edu-tivities kit was developed with the interaction of primary school teachers who make up C.H.A.T. (Creative Hands Advisory Team), ensuring these kits offer activities that are both fun and dynamic learning tools. The Edu-tivities line currently includes four kits designed to help kids learn the alphabet, counting and simple arithmetic, telling time, and colors and color blending.

FIERCE FUN TOYS

Soft, squeezable, and 10 inches round, Norman PhartEphant from Fierce Fun Toys produces eight different farting sounds with each squeeze of his tail. According to a storybook that can be purchased with or without the toy, Norman is an African elephant adopted by a U.S. zoo whose flatulence issues were inflamed following a change in diet.

FIESTA

Fiesta’s plush lines add a bit of modern style—polka dots, swirls and tie-dye designs among them—for a new decade.

Polka Dot plush are animal designs covered in polka dot print fabric in contemporary color combinations like purple/apple green, brown/turquoise, and sweet pink/deep. Sized from 7-inch to 21-inch, design themes include jungle, sea life, puppies and kittens.

Swirls is a new line of swirl print plush in sherbet colors like sea blue, lime, pink and peach. The fabric features swirls, curls, ripples and whirls. Swirl Sea Life animals include dolphins, sea turtles, octopi, starfish, orca whales and penguins. Jungle and zoo theme plush designs feature monkeys, hippos and elephants. Sizes range from 12- to 23-inches.

Flower Power is a line of brightly colored, tie-dye printed 18-inch plush flowers. Flexible stems allow the flowers to be placed in a standing position or wrapped around something else.

Buttonz are 8- to 10-inch plush teddy bears decorated with embroidered buttons and made from soft knot and chenille fabrics in “fun” prints with contrasting accent fabrics like denim and corduroy. Styles include My 1st Bear, classic teddy bear and Buttonz bunny for Easter.

Best Friends Fur-ever (pictured) is a line of traditionally styled 8-inch plush pals that are posed to hug each other. A wide selection of animal themes will be offered, including jungle and zoo favorites, sea life, barnyard, arctic, North America, kittens, puppies, and other wildlife.

The company’s Paul Frank plush toy collection includes: 15- and 18-inch plush versions of Julius the monkey made of polar fleece in Classic Julius, Devil Julius and Studious Julius designs; 12-inch Character Heads polar fleece pillows in Classic, Devil and Punk Rock Julius designs and as Skurvy (Frank’s skeleton character); 6-inch Character Heads of Classic, Devil, Punk Rock and Brace Face Julius, plus Skurvy; and 8.5-inch Julius Magic Mitts bath mitts.

FISHER-PRICE

Fisher-Price heads into 2010 with new playthings featuring favorite preschool characters in its Friends segment, as well as new Core line items.

The company promises three additions to its Thomas & Friends lineup. The Trackmaster Zip, Zoom & Log Adventure Playset allows kids to act out their favorite scenes from the direct-to-DVD release Misty Island Rescue. The playset features a motorized Thomas engine and action features that include a zip line and motorized logging mill. The other new Thomas toys are Follow Me Thomas, a chunky Thomas engine and kid-controlled conductor’s lantern; and 2-in-1 Return From Misty Island Playset, a multi-level die-cast playset with Misty Island on one side and Sodor on the other.

Dance Star Mickey is Fisher-Price’s latest Mickey Mouse Clubhouse toy. With one press of Mickey’s foot, Dance Star Mickey comes to life by walking, talking and dancing to three songs—a Latin groove, a techno beat and a hip hop dance.

New to the Dora The Explorer lineup is Dora’s All Seasons Dollhouse. Seasons and times of day show through the windows and the content in the house changes accordingly. Girls can press the speech button to hear phrases in English and Spanish that correspond to the different seasons and times of day, plus they can press the scroll button to change scenes on the magic windows. Post play, the dollhouse folds up for quick, compact storage. It includes a Dora figure and a couch.

In celebration of Dora’s 10th anniversary, the new We Did it Dora doll features a new take on Dora’s signature “We Did it” song and dance. The doll includes four modes of play: Teach-Me (where Dora teaches kids the “We Did It” Dance), “We Did it” Dance, Freeze Dance, and Say It Two Ways bilingual dance game. We Did It Dora is inspired by the Dora’s Birthday Adventure TV movie event.

The new Kai-lan Loves Hugs plush doll is based on the Nick, Jr. show. Kids just have to squeeze Kai-lan’s belly and she gives her friend Hoho a big hug. Hoho’s cheeks light up in response and Hoho and Kai-lan speak favorite phrases and sing a song to celebrate.

Kids can roll up their sleeves and get to work helping Handy Manny and his toolbox friends build City Hall from the ground up with Handy Manny’s Construction Playset, inspired by the Playhouse Disney series.

Sing-a-majigs (pictured) are four off-beat plush characters that sing when their tummies are squeezed. Each has three modes of play: talking gibberish, singing their own individual song, such as “Skip to My Loo” or “Home on the Range,” and singing in harmony with the other Sing-a-majigs characters. Two additional characters are planned for fall.

Fisher-Price’s core assortment adds several tech-enabled playthings, led by iXL, an electronic handheld learning device with six applications: animated Story Book, Game Player, Note Book, Art Studio, Music Player and Photo Album. Add-on software for the unit will be sold separately and feature licenses like Ni-Hao Kai Lan, Disney Princess, Handy Manny, Batman, Toy Story and Scooby-Doo.

The Imaginext line adds Big Foot The Monster, a remote-control monster with lots of personality. In addition to monster behavior, like roaring and pounding his fists, he can also be made to work out when the remote’s “exercise” button is pressed or toss a ball when the “play” button is pushed, among other actions.

The Smart Cycle stationary bike/video game player is back in the form of the Smart Cycle Racer, with customizable on-screen vehicle choices that are more “extreme” in their design.

The Kid-Tough realistic role-play line adds the Kid-Tough Video Camera, with features like a 1.5-inch color LCD preview screen and an internal memory that holds up to five minutes of video. A card slot offers the option for more storage. Also new for 2010 is the Kid-Tough Music Player compatible with most formats of digital music. Its features include built-in speakers, a sing-along microphone and five sing-along songs, LCD screen and a built-in memory that stores more than four hours of music.

FOLKMANIS

Folkmanis continues to set the standard for puppet playthings in 2010 with several new designs.

The company’s latest animal puppets include a 9-inch tall Polar Bear (pictured) that features soft, cream-toned faux-fur that contrasts the smoky-dark details on his nose and toes, and movable mouth and paws; a 13-inch-long Hermit Crab with bright orange body and soft patterned shell with moveable legs and pincers; a 17-inch-tall White Rabbit with velveteen ears and nose and a bright white tuft of tail; and a 22-inch-tall Chicken with a moveable beak and two-handed wing design.

Mozart in Piano is a two-handed piano puppet that lets kids animate the keys with one hand and operate the removable Mozart character hiding inside the piano with the other. The 10-inch wide design features sumptuous velvet fabric.

FOX LICENSING & MERCHANDISING

In 2010, Twentieth Century Fox Licensing & Merchandising will introduce new merchandise lines based on its theatrical line up. The company plans to add to its toy line for James Cameron’s Avatar with a second wave of action figures from Mattel; limited edition mini busts from Gentle Giant; statues, maquettes, life-size busts and dioramas from Sideshow Collectibles; a line of costumes from Rubie’s Costume; and jewelry and prop weaponry from The Noble Collection.

Turning its focus on two classic sci-fi franchises, Fox will introduce new lines for Aliens and Predator. NECA will premiere a full range of action figures and bobble heads based on the upcoming Predators as well as previous films in the franchise; Sideshow Collectibles will debut a line of high-end collectibles for Aliens and Predators.

For the soon-to-be released film adaptation of The A-Team, Jazwares will showcase a line of action figures, vehicles and electronics.

Two new family properties hit the big screen in 2010. For the film version of the best-selling book series Diary of a Wimpy Kid, Fox has signed Pressman fro 200-piece puzzles based on the classic book art and an original board game. For Ramona and Beezus, Alexander will offer a line of collectible dolls.

FUNDEX

Fundex Games will be releasing numerous new titles for 2010, including: Word Ball, an electronic word game; NFL Armchair Quarterback, which lets players play along with the live action of a football game, on TV or at the stadium; Rapid Response, which requires players to guess the phrase on a card, based on the descriptions given by their teammate before time runs out; Billionaire, which challenges players to trade their way to making a fortune; Unusual Suspects, which gives each player a secret identity and challenges them to be the first to solve a crime; and Inch Worm (pictured), which requires players to compete to establish the longest worm.

Beyond games, Fundex is also planning to release 1000- and 750-piece puzzles featuring images created by artist Jim Shore.

FUNRISE

For spring, Funrise adds to its flagship Gazillion Bubbles line, plus debuts new Disney licensed items, Tonka vehicles and Tub Town bath toy lines.

New Gazillion Bubbles bubble blowing toys are led by the Gazillion Bubble Exhaust, a battery-powered bubble machine that mounts to a bicycle and leaves a trail of bubbles in the rider’s wake. The Gazillion Incredibubble Wand makes bubbles “as big as you” using Funrise’s Special Super Strength Blue Gazillion Bubble solution. The Gazillion Hydro Bubblator is a squirt gun and a bubble blower all in one that fires either a stream of water or a stream of bubbles at the flick of a switch.

Redesigned Gazillion Bubbles products for 2010 include the Gazillion Bubble Rocket, a stomp-powered rocket; and the Typhoon Ultimate Bubble Machine, a bubble fountain that blows 5,000 bubbles per minute.

Funrise’s Disney Bubbles line combines favorite Disney characters with the toymaker’s Gazillion Bubbles brand for products such as the Buzz Lightyear Incredibubble Wand, which creates “enormous” bubbles; the Disney Princess Glitter and Glamour Bubble Wand, which comes with a “no-spill” glittered sheath to hold the bubble solution and a princess wand that when waved gently creates large, colorful bubbles.

The Tub Town bath toy line gets a redesign for 2010, and adds a boatload of new products in response. It now includes three Large Boat characters—Princess the Yacht, Marley the Cruise Ship and Chief the Fire Boat—that each has its own distinct functionality and features, such as Chief’s water squirting fire hose, Marley’s music playing exhaust stack; and Princess’ wind-up propeller. Wheels on the bottom of each let the boats be used on land. New Small Boat characters with their own special features include Chance the Paddle Boat, Bobbi the Submarine, Plank the Pirate Ship and Doug the Tug.

Tub Town Main Street is a waterfront cityscape playset offered in either a boy’s or girl’s version; both boast several action features and come with two Baby Boats, water cup and ramp. Individually sold Tub Town characters come in parent/baby sets that offer a whale, octopus or dolphin.

The Tub Town Pelican Spout Protector is a pelican-shaped unit that can be filled with bubble bath solution to keep kids away from a hot metal spout while creating a bubble bath. The Tub Town Temperature Buoy blinks red and beeps if the tub’s water is hotter than 98 degrees. The motorized Bubble Lighthouse creates a steady stream of bubbles from the top of its tower and suctions to a tub’s wall.

Other Tub Town products include: Bath Net Squirters, a set of three colorful water squirters in shark, penguin and seal shapes, plus comes with a suction cupped net to wall mounted storage; Floating Foam Letters that float or stick to the wall of the tub when wet; and the Bathtime Busy Sub, a set of five interlocking bath time toys that fit together to create a floating submarine.

The toymaker’s Tonka licensed line includes the Tonka Toughest Minis Hauler Assortment, a three-SKU series of free-wheeling mini vehicles with tow along trailers, pull-back power and realistic lights and sounds; and Tonka Toughest Minis Round-Up Assortment, three styles of free-wheeling mini vehicles also boasting pull-back power, realistic sounds and flashing lights.

GAMEWRIGHT

Gamewright comes to Toy Fair with nine new games, led by Forbidden Island, the latest from noted cooperative game designer Matt Leacock.

A family adventure game, Forbidden Island places players on a team of fearless adventurers on a do-or-die mission to capture four sacred treasures from the ruins of a perilous paradise on an island that’s sinking with every step.

Bingo Link, based on Walter Wick’s Can You See What I See? book series, has players call out objects and mark off spaces on their Bingo boards without helping the other players win.

Order’s Up! has players rushing to serve a table of hungry customers, rolling dice to add dishes to their tray—like a free meal or a special of the day—to help fill the order. But, roll a bell and it’s a mad dash to grab grub before the other players complete their orders.

Rory’s Story Cubes is a pocket-sized story generator that lets people simply roll the cubes to let the pictures that come up inspire a unique tale.

Sumo Ham Slam positions players as sumo wrestling hamsters that use magnetic force to knock an opponent out of the ring. Players feed their hamsters to help bulk them up for maximum power.

Dweebies is a fast-playing card game featuring 27 unique characters. Players round up Dweebies by matching cards on both ends of any row with a goal of collecting the most cards. It’s packaged in a collectible tin.

Hide and Eeek! is a board game in which players move a mouse around the board, searching for elephants that are either higher or lower than the number on the picked card.

From the creators of In A Pickle, Sounds Like a Plan is a party game that’s all about giving outrageous advice. Players select a card containing a piece of advice that best fits the judge’s chosen activity, then score points if the judge takes the player’s advice.

Take the Cake has players match sprinkles to cupcakes in order to collect the most cards.

GANZ

Ganz’s Webkinz Jr. plush assortment expands in 2010 with six new designs: Frog, Giraffe, Grey Elephant, Tan Bear, Pink Bunny and Blue Bunny. Like past Webkinz Jr. plush, the new designs give kids ages 3 to 6 access to the Ganz’s Webkinzjr.com online world.

GEOTOYS

Geography-focused toymaker GeoToys has four new products lined up for 2010.

GeoCards are 50 jumbo-sized cards (4.5-inch by 6-inch) with countries on one side and capitals on the other. They also have population and land area information for each country, plus rules for five different games. The GeoCards USA version focuses on US states instead of countries.

GeoBingo challenges players to get five countries in a row on one of the eight GeoBingo boards. Fifty country cards, representing the world’s most populous nations, show each country’s capital, land area, population and geographic location.

GeoPuzzle, the company’s flagship line, adds a world design, the World GeoPuzzle, with pieces shaped like countries. The jumbo-sized puzzle is more than 2 feet across.

GIANT TREE HOUSE

The Giant Tree House, a new toy company, is offering a line-up of outdoor games and garden products for children this year.

The debut outdoor game assortment, targeted at kids ages 3 and up, includes Funny Face Yard Pool (pictured), Dizzy Darts, Buzzy Badminton and Fishin’ Frenzy.

Garden Games features complete garden sets or individual tools such as rakes, shovels and brooms that are intended for little hands. The sets are available featuring two licenses: The World of Eric Carle’s The Very Hungry Caterpillar and Hello Kitty from Sanrio.

GLOBUS INTERNATIONAL

Highlights from Globus International’s 2010 line include a variety of Ant-quariums, Plantquariums, Pet Vials and the Pap Greenball, which allows users to plant seeds on volcanic rock and watch a plant germinate and grow.

THE GOLDBERGER CO.

Goldberger is adding a number of dolls to its existing brands and introducing a new brand, Yum Yums, which features three dolls, including a light-up musical doll. To Basic Training, the company adds Color Me Pretty (pictured), a color and wash doll for children who love to draw. Baby’s First has added a doll that has a light-up heart with a color-changing, calming glow, and a doll that plays Peek-A-Boo with a young child when its eyes are covered. The Seedlings line sprouts a new eco-friendly family member, Lily. A new addition to the Mommy’s Baby line is a playful baby doll that moves, talks, giggles and sings.

GOLIATH GAMES

Fast Food is a new game from Goliath Games that challenges players to build the biggest, juiciest hamburger by recognizing matching ingredients. Participants must be the first to see a match, slam the burger and add the next ingredient to their burger.

Pop the Pig requires players to take turns feeding a pig, trying not to be the one whose makes its belly explode. From the same creators comes Mad Mouse, a game in which players must collect the most cheese from a zig-zagging mouse in order to win.

The company’s new KenKen game is based on a newspaper puzzle created by Tetsuya Miyamoto. The company touts it as an addictive, fun brain exercise. It has 52 changeable puzzles of varying sizes and difficulties.

GP TOYS

GP Toys is introducing Monster Factory (pictured), a line of quirky plush characters. The first Monster Factory plush collection of nine monsters will come in 5- and 9-inch sizes.

Also new from GP Toys this year is Sugee Flavored Lip Gloss, the debut product in a line of kid-friendly cosmetics. An initial wave of of 12 characters and flavors will be available in late spring, positioned as collectibles.

GRANZA

Granza has launched a line of 26 Adorable Kinders Rag Dolls, one doll for each letter of the alphabet. Together, the dolls represent a wide variety of physical appearances and personalities. Each 18-inch doll comes in a colorful, removable outfit and an Internet key-code that can be used to register for the Adorable Kinders eSchool, an online portal filled with activities designed to improve a child’s computer, reading and problem-solving skills. A variety of separately sold accessories, including a Bed Box Cover Ensemble, will also be available.

GREEN TOYS

Green Toys enters the infant/preschool market in 2010 with a new line called My First Green Toys that features products formed from 100 percent recycled milk containers. Launching this spring, the line includes a classic stacker, a tugboat bath toy, a set of 18 oversized building blocks (pictured), and several feeding products.

GREENLIGHT TOYS

Die-cast vehicle maker GreenLight Collectibles is producing the 2010 Ford Mustang GT in 1:18th scale in both Torch Red and Performance White and the 2010 Ford Shelby GT500 in Grabber Blue with White Stripes and Torch Red with Oxford White Stripes. The replicas boast details like a hood prop, hood hinges, multi-part lights, trunk detail, and the “Premium” interior package with cloth seat belts and flocked floors/trunk.

GRIDDLY GAMES

Griddly Games unveils two new adult games: Words of the Wise and Chronicles of the Mind.

Words of the Wise turns the ABCs into a challenging—and hopefully hilarious—experience. Players pick a card from a deck of “unique and mind-provoking topics” then have to find words that match alphabetically.

In Chronicles of the Mind, the playing group chooses one of four different versions of the game to suit their group. The goal is to get to know everyone better as each player reports, recounts and relates funny, inspiring, sad, true or false stories.

GUND

Snuffles (pictured), the most successful and well-known bear in Gund’s 111-year history, is getting ready to celebrate its 30th birthday in 2010. Gund’s plans include a commemorative 30th Birthday Snuffles, a special limited edition signature Snuffles, a high-end Snuffles and the largest Snuffles ever created.

HABA

Highlights from Haba’s 2010 lineup include new eco-friendly plush baby and toddler toys and a collection of wooden playthings.

Pure-Nature Cotti is a line of plush and baby toddler toys made from Oeko-Tex certified materials. Products in the line include the Soothing Sheep Cotti, a Pulling Toy, the Cuddly Cotti, Cuddlekin Cotty, Clutching Toy Cotti, and Pure Nature-Guardian Angels.

Haba’s latest line of wooden toys features bright colors, smooth edges and whimsical designs. It includes a spiral-topped rattle, a smiling crocodile and an animal trio. Other new Haba products include the glow-in-the-dark Fireflies Mobile, a Discoverer’s Meadow Play Mat, Pacifier Cuddlys, Soft Fabric Cubes, Soft Fabric Balls, a shopping cart, and a variety of cloth fruits, vegetables and other foodstuffs—including a fish with a removable fishbone (pictured).

HAPE

Hape is announcing a lineup just shy of 100 new products for 2010, including 50 new Educo items.

Educo’s first-time efforts include entry into the wooden puzzle and music categories plus a range of dollhouses (pictured: Basic Dollhouse) and accessories. Large scale and accessory products are growing with a focus on kitchen and vehicle play.

Also new this year is a collection of Bamboo-based toys that target design-conscious consumers interested in eco-friendly products. The line features games, playsets, vehicles and a dollhouse with a working solar panel and seven rooms of bamboo furniture—all of which will be available in new packaging.

Finally, Hape’s Beleduc range adds six games in new blue and white packaging. One of the games, WhatZizz, is a guessing game that tests a player’s ability to determine a familiar object through a reflective base.

HASBRO

Hasbro appears to have something for everyone in 2010.

Hasbro’s Baby Alive brand is growing with two key additions: Baby Alive Sips & Cuddles, the debut item in a collection of soft-bodied 1st For Me dolls targeted at girls as young as 18-months; and Baby Alive Better Now Baby, a doll for toddlers interested in nurturing a baby back to health.

The domestic fun doesn’t end with childcare: Hasbro’s latest Easy Bake Oven & Snack Center goes retro, restoring the iconic toy’s original aqua color.

The My Little Pony brand expands in a number of ways. A new collection of figures and playsets feature the My Little Pony characters as young ponies accompanied by their mothers and siblings. New playsets include the My Little Pony Family Convertible and the My Little Pony Ponyville Ferris Wheel playset (pictured), among others. The My Little Pony So Soft Newborn collection also welcome twos additions: So Soft Pinkie Pie and Rainbow Dash.

Tikes with a sweet tooth may be interested in the latest Strawberry Shortcake toys. This year’s additions include the Splash and Petal Pool playset and the Fresh Fashions Boutique, along with a Story in a Box assortment and the Strawberry Shortcake with Magic Braid Assortment.

Hasbro’s latest G.I. Joe offerings include Rip Attack Vehicles and foam swords and masks for role play.

The company is also offering items featuring characters from TV series Sid the Science Kid: Talkin’ Sid The Science Kid and a mini plush assortment.

Hasbro’s Play-Doh lineup adds the Spin 'N Store Fun Factory and the Poppin’ Movie Snacks Playset.

Finally, Hasbro’s toddler-targeted Playskool division is expanding its Explore 'N Grow line of infant developmental toys and its Gloworm line of products for newborns.

HAYWIRE GROUP

The Haywire Group is adding a line of games and puzzles based on the Guinness World Records books. A new board game will feature trivia questions, learning activities and physical challenges that require players to make and break their own “house” records. Haywire will also release a travel game and a 300 piece puzzle with magic reveal feature.

HIGH INTENCITY

To mark this year’s 10th anniversary of its Charm It! line, High IntenCity unveils a 36 SKU collection taken from winning designs submitted by kids as part of its recent Charm It! Design-A-Charm Contest. The resultant styles celebrate themes such as world peace, save the animals and other positive messages, alongside out-of-the-box creations like a talking taco and a giant smile full of braces.

HOSUNG

Hosung’s MyNatural eco-friendly plush line adds an 11.5-inch version of Dr. Seuss’ Cat in the Hat and several designs for the 8-inch Jane Goodall “Good For All” Cotton Toy Collection, including a hippo, elephant, ape and alligator. They are made from Oeko-Tex certified all-natural cotton fabric.

HUGG-A-PLANET

Giving kids a soft start to world geography, Hugg-A-Planet’s soft globes are labeled with more than 600 locations. Other designs include versions of Mars, the Moon, the US map, and the Pocket Planet, a globe that serves as a storage space thanks to access to its hollow interior.

IDEA STORM

Idea Storm Products is extending its line of Yamodo! branded products with the first demonstration of its new Yamodo! Party Time (pictured). Played in quick rounds, Yamodo! Party Time has all players compete at the same time to win the current judge’s favor by creating the “best” definition to a given made-up word and tagline.

IDEAPOLIS

Ideaopolis’ Alphabotz (pictured) are colorful robot characters on oversized flash cards, called Superphonic Decoder Cards, which are designed to help young kids learn to read. The cards are said to teach the idea that letters equal sounds, sounds build words, and words tell amazing stories.

IMAGABILITY

ImagAbility new Weebabu Wedgits are soft-yet-sturdy handling and stacking toys. Made from all natural rubber, the Weebabu Wedgits will be available in block and car shapes.

IMAGIPLAY

Focused on building skills and stretching children’s imaginations through open-ended play, the 2010 lineup from ImagiPlay includes lacing toys and a classic farm set with a green twist.

LacingScapes toys give budding fine motor skills a tune up by using its cotton laces. The A Day on the Farm Playset features favorite farm animals, a traditional red barn and a henhouse made from rubberwood.

ImagiPlay is also launching Pozimals, retro-inspired, bendable, poseable animals toys available in designs such as camels, giraffes, kangaroos and elephants.

Other key introductions include Eco Yo-Yos, Toothie the Toothsaver, a way for saving baby teeth after tooth fairy visits (pictured), BeadMazes and ColorMeUp puzzle craft kits.

INNOVATIVE TOYS

Innovative Toys’ ScareMeNots are six plush monsters with an important purpose: to chase away any other monsters that might stop by while a child is asleep.

INTERNATIONAL PLAYTHINGS

International Playthings is bringing myriad baby products to market in 2010.

The Yookidoo Tote Along Musical Mirror is a tote bag with a mirror fitted to the front. Also new to the lineup is Baby’s First Bumper Book, an accordion-fold book that features different faces on every page and that lights up in time to music.

The Earlyears Rocket Baby Play Set features six outer-space themed plush toys, each with a different texture and sound, plus a soft rocketship to save them in. The Earlyears brand also grows with the addition of the Baby Tea Party, a five-piece soft plush playset with stimulating sensory triggers.

International Playthings’ iPlay line is being rounded out with the addition of the My First Train Set, My First Baby Doll, the Soccer Trainer (pictured) and Water Bomber Jai Alai—a twist on classic water balloon play.

Other new products from International Playthings include the Calico Critters Country Tree House and Convertible Coupe, and a TOMY Puzzle Ups Assortment.

JACQUARD PRODUCTS

Jacquard Products is offering new two-color Jewel Tones Tie Dye Kits to appeal to a tween’s inner hippie chick. Each Jewel Tones Kit matches two complementary colors of dye and contains enough supplies to make two T-shirts. The company is also unveiling a new three-color Camo Tie Dye Kit.

Jacquard’s new Tee Juice Marker Kits make it easier on those who aren’t confident in their own drawing skills. Each kit comes with five iron-on transfers in one of three themes—Tattoo, Aquatic and Flowers—that users color in after they’ve transferred the design to their T-shirt.

JAKKS PACIFIC

Jakks Pacific is bringing a host of new licensed products to market in 2010. Highlights include Disney Fairies 4.5-inch Magic Glow Fairies which feature wings that light up in three different light patterns, a Bella Sara Mom & Babies two-pack, Hello Kitty beanies to celebrate Sanrio’s 50th anniversary, Puppy In My Pocket 2-Packs, Club Penguin plush, Taylor Swift dolls, and MXS Performance SFX Bikes. Other featured licenses include: TNA Wrestling, Ultimate Fighting Championship and Phineas & Ferb.

TV Games Motion is a new video game line that combines Jakks Plug It In & Play technology with Wii-style accelerometer technology.

JAX

Sequence trades a board full of playing cards for the alphabet in 2010 with the addition of Sequence Letters (pictured) to Jax’s lineup. The game has players sound out the letter on their cards, match it to the beginning sound of a picture on the game board, then place a chip there. When a player places chips five in a row, they’ve Sequenced.

JAZWARES

Consumer electronics maker Jazwares grows its licensed roster with newly acquired rights to market products based on the Skelanimals brand of dearly departed animal characters. The company’s line will debut with an alarm clock, digital camera and earbuds.

JUNK BALL BACKYARD SPORTS

Armed with a freshly inked deal with the Major League Baseball Players Association, sports toy maker Junk Ball Backyard Sports introduces the likenesses of many of the most popular active Major League baseball players to its line of plastic baseballs and bat and ball sets that let kids learn to throw “junk” pitches like curves, sinkers, sliders and knuckle balls.

KIDS II

Kids II’s Bright Starts infant products brand adds two new baby gear collections, InGenuity and Comfort & Harmony.

The InGenuity assortment includes the Automatic Bouncer, said to be the first bouncer to provide automatic, natural bouncing that mimics mom’s gentle motion, as well as the Cradle & Sway Swing, Portable Swing and Playard.

The Comfort & Harmony Collection includes products like the Cradling Bouncer with two-position seat and Portable Swing with “virtually noiseless” swing operation, soothing vibrations and soft signature melodies.

KIDS PREFERRED

Kids Preferred has expanded its World of Eric Carle plush and nursery accessories to include home and travel items. The new lineup includes a Caterpillar Lunch Bag, a Butterfly Lunch Bag, a Bubble Umbrella, and the First Plate Set. On the toy side, the company plans to introduce a variety of new plush and wood toys inspired by Eric Carle.

The manufacturer is also rounding out its line of elephant-themed Elmer toys. Additions include an 18-inch Jumbo Elmer plush, Rose dolls in various sizes, an Elmer Puzzle and Carrying Case, and Color Me Elmer—an elephant (pictured) that can be colored in, washed and the colored in again.

Kids Preferred expands its line of plush Fun with Spot dolls to include accessories for home and travel. New products include the Spot Hand Puppet, Spot’s First Plate and Spot’s Toys Soft Book.

KIDSGIVE

KidsGive has updated the look of its Karito Kids characters. Each doll is designed to resemble an 11-year-old girl from a different part of the globe. The company says the new looks reflect the tastes and fashions worn by girls in each of these countries today. New packaging and updated versions of each character-specific Karito Kids Adventure book will also debut.

KONAMI

Konami extends its Yu-Gi-Oh! Trading Card Game with the Twilight Edition, the first new introduction for the game in 2010.

Named after the Yu-Gi-Oh! player term for card decks that mix Light and Dark series monsters, the Twilight Edition combines several booster packs from the last two years, including Phantom Darkness and Light of Destruction. It also allows all fans of the Yu-Gi-Oh! 5D’s Trading Card Game to have easy access to one of the most recent powerful cards, the Ultra Rare variant card, Honest, originally released as a Secret Rare card in 2008’s Light of Destruction pack and which quickly became one of the most sought-after cards for Tournament-level play.

LEARNING CURVE

Learning Curve’s 2010 line-up features new introductions across its Thomas Wooden Railway, 3Diva, Caring Corners, Super Why, Lamaze Infant Development System, John Deere, Johnny Lightning and new Dinosaur Train brands.

Based on the animated preschool series, Learning Curve’s Dinosaur Train line will include Dinosaur Collectible and Train Car 2-packs that package together a dinosaur figure and their respective train car, plus a collector card; Dinosaur Collectible 3-packs, each with three dinosaur figures and a Dinosaur Train collector card; and Dinosaur Train InterAction Figures (pictured), articulated action figures that include a minimum of 40 real dinosaur sounds, facts and character phrases, and interact with other figures.

The Thomas Wooden Railway line adds the Thomas Wooden Railway Early Engineers Line, a railway system for toddlers as young as 18 months old. It features larger engines designed for the smallest hands, track tiles that provide secure layouts and simple to use destination features. Debut SKUs include a Roundabout Station Set, Busy Day on Sodor Set and Rock and Roll Quarry Set.

3Diva Designer is a 3-D create-your-activity kit assortment that’s set to debut this fall. The line allows girls to create their own styles and looks, and then view their creations in 3-D, thanks to included 3-D glasses. Kits will feature a range of activities, including fingernail, charm and jewelry design.

Caring Corners continues into 2010 with the addition of a portable dollhouse and a new product segment focused on nurturing play. Lead items include the Nanny Oakes Interactive Treetop Nursery playset and Miss Butterfly Bliss Interactive Cottage.

Learning Curve’s Super Why preschool line adds the Super Action Why Flyer vehicle.

The Lamaze Infant Development System adds a Soft Stacking Ball, a stacker that also can be used as a ball toy and a crawl toy; the Lamaze My First Toolbox, a role-play product for babies; and a Soft Sorter.

Ertl’s John Deere brand adds more than 70 new items, ranging from educational preschool products to radio-controlled vehicles to die-cast farm and construction replicas. Lead items include a “Monster Treads” Gator R/C and the second release of the popular John Deere 50 State Tractor die-cast series.

Johnny Lightning’s Forever 64 die-cast vehicle series will offer new models and themes, limited releases, and a chase program.

LEARNING RESOURCES

Learning resources debuts a Primary Science Set, which includes a beaker, magnifying glass, funnel, test tubes and more, all made of plastic. The Twist & Learn Busy Bus (pictured) encourages toddlers to sort shapes. The Pretend & Play Pizza Shop Set features a 6-inch hook-and-loop pizza, toppings, a canvas apron, pizza utensils, write-and-wipe order card and a delivery box for storage. The company’s new Animatools sets are said to introduce measurement concepts and sharpen motor skills while encouraging imaginative play.

LEGO

Lego has a new way to play: Lego Games, a collection of board games that can be built, played and changed. The games let children create their own game experiences, change the rules and find new reasons to play over and over again. The games are available in a variety of themes and types including guessing, strategy, memory, logic and chance. Nine different games will debut at retail this year, including Lego Race (pictured).

Lego’s preschool-oriented Duplo Legoville lineup is expanding with farm-themed products. A Duplo Learning kit features numbered bricks that parents can use to create counting, sorting and stacking games. Also new to the Duplo lineup are Toy Story and Cars licensed sets.

Thirty-two new faces will join the Lego Minifigures collectible series. Among the new characters are a crash test dummy, forester, cowboy, wrestler, zombie, ninja, cheerleader and more; and more than a dozen new SKUs will be added to the company’s Lego City lineup, including a Fire Station and an Airport.

Ten sets will accompany the launch of the new Lego Atlantis theme. Lego’s World Racers line has six new SKUs while Racers also grows. Both the Kingdoms and Space Police themes add five new products each. Power Miners adds four sets. The company’s licensed lines include debut SKUs or additions for Disney-Pixar’s Toy Story 3, Prince of Persia, Star Wars, Harry Potter, Ben 10: Alien Force and Hero Factory

LIBERTY STREET GAMES

Liberty Street Games, maker of Bailout! The Game and Bailout! The Card Game, says it has plans to unveil three games this year, details of which were to be announced at Toy Fair.

LITTLE KIDS

Little Kids grows its bubble line in 2010 with help from its licensing agreement with confectionery company Jelly Belly.

The Jelly Belly line features Jelly Belly Squeeze 'n’ Blow Pop-Up Bubbles, with a pop-up wand that appears loaded with bubble solution; Jelly Belly On-the-Go Bubbles, a jelly bean shaped bubble container with a backpack clip; and the Jelly Belly Bubble Necklace. Each product comes with solution in three official Jelly Belly scents: Top Banana, Grape Jelly and Very Cherry.

Little Kids’ No-Spill line of bubble toys adds Bubble Dooods (pictured), crazy character faces with fuzzy rubber hair; No-Spill Mini Bubble Tumblers with bug, zoo animal and dinosaur themed graphics; and No-Spill Mini Bubble Bucket with dog, cat and outdoor critter designs.

The Bubble Light is a dual-action bubble blower and flashlight that produces streams of illuminated bubbles. Big Bubble Friends debuts with a cow themed motorized bubble machine that emits streams of bubbles and makes a “moo” sound.

The company’s Nickelodeon bubble toy assortment adds three products: Adventure Wands that combine three different colored and shaped bubble wands that are connected to and stored in the handle of the wand; Big Bubble Wands that have a design element or character shape from a different Nickelodeon show; and Bubble Vehicles, dual-action bubble blowers that are also vehicles being “driven” by SpongeBob, Dora or Kai-lan.

LITTLE SIB

Baby GoGo, new from Little Sib, is being touted as “a modern baby doll for today’s children. The doll’s clothes come in “contemporary” colors and it is accompanied by a line of accessories that includes a diaper bag. In addition, Baby GoGo’s adventures are documented in a series of full-color storybooks.

LITTLE STAR CREATIONS

Little Star Creations is launching a line of licensed character headphones designed for young children. Key properties include Peppa Pig, Groovy Chick, Dora the Explorer, Little Princess, Mr. Men and Ben 10. Other new Little Star Creations products include children’s magnetic height cards and Waybuloo creativity packs.

LITTLE TIKES

MGA Entertainment’s Little Tikes division adds more ride-ons and infant gyms to its product assortment.

The Spray & Rescue Fire Truck (pictured) is a retro-styled foot-to-floor ride-on with a pressurized water tank and hose assembly that squirts water.

The Teeter Ball is and indoor-outdoor toy that combines up-and-down teeter-totter play with a game to help develop balance and coordination.

The School Bus Activity Gym has tires that spin to display numbers, shapes, colors and letters; a dashboard with clickers and buttons for imaginative play and a spinning steering wheel; a stop sign that folds in or out like a real school bus; and an 18-inch, gently sloped slide for climb-on play.

The Sport Wagon fits two kids, has a back rest to keep the kids comfy, and a “deluxe” steering yoke, quiet-ride tires, a removable seat and fold-flat handle to make parents’ life easier. The company’s Lil’ Wagon is sized to haul kids or their favorite toys and is designed for indoor or outdoor play.

LUDORUM

On the heels of last month’s debut of its train-centric preschool series, Chuggington, on Disney Channel, children’s programmer Ludorum has begun conversations with manufacturers and retailers for products to debut in 2011, according to Maureen Taxter, the company’s US representative. Ludorum plans “a broad range of merchandise” for the property, led by master toy partner Learning Curve and other licensees like VTech (pictured: Chuggington Laptop).

MARSHMALLOW FUN CO.

Marshmallow Fun is launching into 2010 with three new marshmallow shooting products. The Marshmallow Stryker allows the user to shoot mini-marshmallows up to 20 feet and holds 15 mini marshmallows at a time. The Marshmallow Cross Bow (pictured) shoots large marshmallows, one at a time, up to 30 feet. The Marshmallow Mazooka is the company’s first battery-controlled launcher; it shoots “regular-sized” marshmallows approximately 30 feet.

MARY MEYER

Plush maker Mary Meyer extends its Taggies line with the Taggies Colours assortment, a collection of colorful designs with a European flair that includes doll, spotted dog, tropical fish and octopus designs. Also new for 2010 are Bobo Dogs, plush inspired by Bo, the presidential pooch; and Sound Bites, a series of 5-inch felt animals that make sounds when squeezed and include backpack clips.

MATTEL

Mattel is adding a wide range of Barbie products in 2010. The new Barbie I Can Be… line features a variety of careers for girls to experience including ballerina, race car driver, tot doctor and bride. The Barbie Glam Vacation House is just one of many new additions to the Barbie Fashion and Beauty Life Pink Estate lineup. The Barbie So In Style collection is growing with the addition of a Rocawear Assortment. The Barbie Modern Princess series features two new SKUs: the Barbie Modern Princess Party Assortment and the Barbie Sparkle Lights Princess. New products based on the Barbie in a Mermaid Tale DVD include a Merliah doll. The Barbie Collector lineup includes a Ladies of the ’80s collection; additions are also being made to the My Favorites Barbie Doll Collection.

The Hot Wheels brand will see the introduction of a wide variety of new vehicles, track sets and playsets, including additions to the Hot Wheels Color Shifters line, and new playsets like the Speed Cycles Daredevil Stunt Set and Tub Racers. The new Trick Tracks Assortment allows users to build more stunts as their collection grows. Kids can create their own Hot Wheels car with Custom Motors vehicles, which feature interchangeable parts and accessories. Other new introductions include the Monster Jam Deluxe Jumblers vehicles, the World Finals Stunt Stadium, the IndyCar Series Indy 500 Roll-Up Raceway and the MOBI-COM Mobile Command Center.

Key spring Matchbox introductions include the Real Talking Rigs Assortment, the Sky Busters Aircraft Carrier Playset, the Knight’s Revenge Playset, and Mega Rig Dinosaur Hunters.

The Spring 2010 line up from Mattel Games and Radica includes new versions of classic games, such as six new variations on the UNO card game, three new versions of the Magic 8 Ball and a new collection of travel-oriented To Go! Games. Two new interactive, handheld games—Radica Pop Swap Game and Travel Time Game—are also designed for on-the-go use.

The company is unveiling new vehicles, a playset and a track set based on Disney-Pixar’s Cars and the Car Toons series of animated shorts, and continues to expand its Disney Princess lineup with a Transforming Castle, Sea Pretty Styling Head, Royal Giggles Baby Dolls, and more. It also expands its Wizards of Waverly Place line with fashion dolls and role-play items.

The Little Mommy line adds a Little Mommy Hide & Peek Doll.

New Polly Pocket products include the Pop-Up Glamper camper, the Pop-Up Destinations Guidebook, the Tropical Splash Adventure Playset and the Tropical Splash Adventure Boat.

Mattel is unveiling action figures, a vehicle and a playset based on the Cartoon Network series The Secret Saturdays. And the toymaker’s extensive lineup of World Wrestling Entertainment (WWE) action figures and accessories debuts with Flex Force and other action figures, and various role-play products.

MERRY MAKERS

Merry Makers is unveiling three new toys that have been inspired by books. The How Do Dinosaurs Say I Love You? Doll is based on the Scholastic series by Jane Yolen. The Chicken Butt! Doll (pictured) is based on the Abrams book written by Erica S. Perl. The Ladybug Girl Doll is based on the character from a collection of Dial books by David Soman and Jacky Davis.

MGA ENTERTAINMENT

MGA Entertainment moves into 2010 with additions to its Moxie Girlz fashion doll and BFC, Ink large doll lines.

Moxie Girlz adds a More 2 Me assortment that features reversible clothing and transformable full-size accessories that let each doll display more than one side of her personality through her clothes and accoutrements. The Girlz reveal secret talents and strengths in the I Am… line that offers special outfits and a collectible Moxiemini pal (pictured), plus includes charms that girls can wear. New Art-titude items, like the Airbrush Fashion Gallery, let girls create fashions for their dolls or offers art-themed activities, like an R/C vehicle that girls can decorate with their own designs.

The BFC, Ink (Best Friends Club) 18-inch doll line adds two new friends in 2010, as well as fashions and shoe packs in themes such as Slumber, Holiday, Snow Bunny, Ballerina, Casual and Costume Party. The new girls are twin sisters Aliesha and Noelle. Three more friends join the club this fall—Gianna, Yuko, and the series’ first boy doll, C.J.—as well as holiday gift-able accessories, such as furniture and pets.

MOOSE MOUNTAIN

Sports network ESPN comes to life this year courtesy of toymaker Moose Mountain. The company’s line includes the Super Shot Basketball game, with electronic arcade scoring and SportsCenter theme music; Bowlercade, a realistic bowling alley, sized for the home, that includes automatic scoring, ball return and pin reset, electronic sound effects and two balls; and the 6 in 1 Gamecenter, an arcade-style solo gamecenter that lets kids try their hand at shooting baskets, throwing strikes or touchdowns, kicking soccer or shooting hockey goals, and sinking putts to the tune of electronic sounds effects and helped by a ball return ramp.

NEAT-OH

Neat-Oh has added five more ZipBin products to its line of play and storage solutions for Lego enthusiasts. All of the portable storage totes unzip into playmats and zip back up to capture Lego bricks. Along with a variety of other playmats, the company is also releasing Hot Wheels ZipBin Race Cases packaged with Hot Wheels cars.

NELVANA ENTERPRISES

Licensor Nelvana Enterprises comes to Toy Fair 2010 to tout its most popular properties in search of tie-ins. Among them are a new 3-D version of Babar, with licenses available in all categories; Beyblade: Metal Fusion, for which all categories are open, excluding toy; Mr. Men and Little Miss, open for footwear, toys and novelty items; and Olivia, with apparel, footwear, accessories, craft and activity, novelty items, and secondary toys still free in Canada as of press time.

NICKELODEON & VIACOM CONSUMER PRODUCTS

Nickelodeon & Viacom Consumer Products has partnered with several toymakers to unveil a range of toys and games based on its popular entertainment brands for preschoolers, kids and tweens.

The Dora the Explorer brand celebrates its 10th anniversary with a singing and dancing We Did It Dora Doll from Fisher-Price.

Spin Master will debut a toy line based on The Last Airbender feature film adaptation of Nick’s animated TV series Avatar: The Last Airbender.

NVCP says it also plans to continue to enhance the toy programs for SpongeBob SquarePants, with new educational and interactive toys this year. Live-action properties iCarly and True Jackson will also debut toy partners while preschool properties Ni Hao, Kai-lan, Go, Diego, Go! and The Wonder Pets! also inspire new products.

NKOK

NKOK says it plans to release a collection of Halo 3 remote control vehicles to coincide with the launch of the final entry in Microsoft’s popular video game franchise. The company also recently entered a licensing agreement with Sega of America to develop and market a line of R/C vehicles and slot car racing sets based on the upcoming Sonic & Sega All Stars Racing video game for North America. NKOK is also releasing R/C vehicles, including the Sewer Van (pictured), and a racing set to celebrate the 25th anniversary of the Teenage Mutant Ninja Turtles brand.

OUT OF THE BOX

Word on the Street Junior is a new game from Out of the Box that encourages vocabulary development, creative thinking and teamwork. Other new games from the company include Bug Out!, 10 Days in the Americas and Pirate Versus Pirate.

OWI

OWI RobotiKits expands with seven more educational robot kits to be unveiled at Toy Fair 2010, including new solar-powered products. The new Mini Solar Kits include: T3 Transforming Solar Robot, which transforms from Tank to Robot to Scorpion with animated movement powered by sunshine or a halogen light; 3-in-1 Solar Stallion, which pulls a chariot, flies like a winged horse, or runs with the help of its trainer; Solar System, with paintable planets revolving around their very own solar-powered “sun”; and a Solar Bullet Train that runs with help from its solar panels.

Following on its Aluminum Bug Kits, OWI adds three non-solar powered Aluminum Dinosaur Kits: T-Rex, Triceratops, and Stegosaurus.

PACIFIC PLAY TENTS

Pacific Play Tents goes to the beach in 2010 with a Seaside Beach Mat decorated with bright bold colors and includes many identifiable objects intended to make a child’s play time enjoyable. It has a water resistant, PU coating that provides a safe and cleanable surface. The similarly themed Seaside Beach Cabana (pictured) offers kids a UV-blocking outdoor play space that’s made from 70 Denier 190T polyester and is U.V. treated to SPF 30. It has two mesh side full windows for flow-through ventilation and easy monitoring of what’s going on inside.

The company’s other new play tents include the a race car themed Pit Stop Garage Tent; Dinosaur 6-foot Tunnel and separate Dino Dome Tent; and Construction Zone Tent with mail slot, tool storage and tunnel port.

PATCH PRODUCTS

Patch Products is bringing a host of new board games, puzzles and construction toys to market in 2010.

Its new 3D Sneaky Puzzle, Singin’ Sea Creatures, is a 46-piece floor puzzle featuring a colorful sea illustration. Once construction is complete, the user can put on included 3-D glasses and it will appear as if the sea creatures on the puzzle are swimming toward them. A new line of Lauri Crepe Rubber Puzzles for beginners are being released as an update on the company’s 40-year-old brand of the same name.

Patch’s new 5 Second Rule party game challenges players to answer one of 576 questions in under five seconds. The company’s new Are You Smarter Than A 5th Grader? board game, based on the TV game show, comes with 600 grade-school level questions. Other new game introductions include Stir 'Em Up, a fast paced flipping and switching crossword game, and Word Shout, a word-building dice game.

A new construction toy, Lauri Locktagons, features three distinct shapes that each have several slots so they can be locked together to build 3-D structures.

With rights from The Jim Henson Co., Patch will produce magnetic and foam activities for preschool TV series Dinosaur Train, as well as science-themed kits and toys for Sid the Science Kid.

The Überstix construction toy line adds AeroForce Gliders, a line of make-your-own flying toys.

PEACEABLE KINGDOM PRESS

New activity products from Peaceable Kingdom for 2010 include Quick Sticker Kits, small all-in-one craft kits that include everything a child needs to create, build and decorate themed projects like paper doll fairies, spaceships or door hangers; and two additional Sticker Activity Totes—United States Map (pictured) and School Time—with reusable stickers.

P’KOLINO

Plump from P’Kolino is a versatile stacking toy targeted at toddlers. It is said to offer endless stacking options. Other new products from the toymaker include two Multi-Solution Shape Puzzles, and Whirling Twirling Trompo, a spinning top. The company is also offering a range of art supplies.

PLANET FRED

Planet Fred is debuting a line of soft and colorful BamBoo Bears. Made from natural bamboo and organic cotton fleece, each BamBoo Bear has corduroy ears, a tail and paw pads made from naturally grown hemp and organic cotton. The bears’ stuffing is made from renewable, hypo-allergenic corn fiber, and their colors are created through the use of non-toxic cold water dyes. Through a partnership with the National Arbor Day Foundation, Planet Fred says it will plant one tree in US forests for every six BamBoo Bears sold.

PLASMART

Kneadable, bakeable, edible Yummy Dough from PlaSmart lets children shape and mold creations as they would with traditional clay, and then eat them. It’s the US import of one of Germany’s best selling toys of 2008.

PLAYMATES

Playmates’ doll lines expand this year to include a collector-oriented line of Michael Jackson products replicating the singer’s trademark dance moves and outfits; 15-inch My Pixies dolls in a debut Sweet Treats assortment of candy scented design that come with storybooks; 10-inch and 4.5-inch iCarly fashion dolls and figure/playsets, plus additional role-play products based on the Nickelodeon series; and a return engagement for ’80s icon Rainbow Brite as three 10-inch dolls, 10-inch horse figures and a 15-inch toddler doll.

PLAYMOBIL

Playmobil is adding six new SKUs to its 1.2.3. line, including a Large Farm. This spring, the company’s Africa line will see the addition of nine new playsets, including a Wildlife Care Station. The Dragon’s Land line will be highlighted by the Great Dragon Castle and five other SKUs. The Heavy Duty Mobile Crane and the Heavy Duty Dump Truck are just two of five additions that Playmobil will make to its Construction line this summer. At the same time, the Fire line will expand with seven new SKUs and the School line will add six more products. The company will also launch the new My Take Along Puppet Theater (pictured).

PLAYROOM ENTERTAINMENT

Playroom Entertainment ushers in its 10th anniversary in 2010 with 15 new products, including additions to its Killer Bunnies franchise, Bright Ideas preschool game line and more euro-style strategy titles.

The Killer Bunnies family of card and board games grows to include the Killer Bunnies and the Ultimate Odyssey card game, a new non-collectible game that offers play variations through different color nicknamed deck options; and a new Ultra Violet Booster for its Killer Bunnies and the Journey to Jupiter board game that adds three new sectors to the game’s board.

New to the Bright Idea Games umbrella are The Dog’s Meow and Saddle Up! (pictured), the latest creations from series creator Reinhard Staupe and illustrator Oliver Freudenreich. In Saddle Up! players try to avoid matching other cards, while in The Dog’s Meow players must quickly figure out how to do the exact opposite of what the card instructs them to do.

Reiner Knizia’s Scary Tales card game series featuring battles between classic fairytale characters grows to include Prince Charming vs. Hansel and The Big Bad Wolf vs. Cinderella.

Ligretto Dice is a new version of the bestselling Ligretto card game in which all players roll at the same time and quickly try to place their dice on the game board matching the number rolled, but can only do so in a row of the same color and only in ascending order.

Other new Playroom games include: Claim to Fame, an adult party game that combines charades, drawing and verbal clues in a fast-paced competition to decipher five facts about a celebrity; Crazy Train, in which one player tries to guide six tourists to the correct seats on a train by following the directions from a conductor who speaks no English; Halli Galli, an action game in which players watch for sets of five of the same fruit; In The Magic Labyrinth, in which players compete to collect lost objects in a magical maze; and Wild Horses, a dice game in which players round up horses of different colors before their opponents do.

PLUSHY FEELY

From the company that last year brought kids the Kimochis line of plush characters designed to help children express their feelings, Plushy Feely for 2010 adds the Kimochi Lovey Dove (pictured). A white dove, the character comes with a baby Turtle Dove and three feelings to share.

PRESSMAN TOY

This fall, Pressman Toy is planning to release a variety of games based on Dinosaur Train, the PBS series. Expected titles include a Dinosaur Train Pop 'N’ Race game, Make A Match game and All Aboard game. The company is also planning licensed adult games based on TV series NCIS and The Vampire Diaries, plus another game based on The Office; children’s games based on Diary of a Wimpy Kid, Scooby-Doo and Looney Tunes; and family games based on revived TV game show Let’s Make A Deal.

Non-licensed games include Mindmatchers, an adult game that has players trying to match each other on categories like best foreign accent, best U.S. president, and best topping for pancakes; and QB, a dice-based word game in which players score points by building words crossword-style with lettered cubes.

This spring, Pressman also plans to release its own version of the game WaveLength, following a recent agreement with Good Marketing.

PRETTY UGLY

Uglydoll maker Pretty Ugly unveils a new design this month, Mynus (pictured). While she seems quiet and shy, the character actually prefers quiet and is in deep thought most of the time, according to her creators. All that thinking often leads Mynus to come up with brilliant ideas and is most apt among Uglydolls to have things figured out way ahead of time.

PRIME TIME TOYS

Prime Time Toys is unveiling a host of water toys. New underwater action games include the I-Splash Zippies Scrambler and Fish Stix Wacky Dive Sticks. New above-water games include Splash Darts and Pool Party Toss.

Max Liquidator is the company’s recently updated water blaster that comes disguised as a foam noodle but is capable of propelling streams of water up to 30 feet with a single pump. It will be available in three new models. Other new pool-centric introductions include Water Wobblers and the Liquidoodle Pool Pen. The company has also acquired the exclusive right to distribute Floaties water safety products in the U.S. market. The line includes armbands, a Baby Swim Seat, a Swim Ring and the Power Swim Trainer.

R&R GAMES

R&R Games will reveal a junior plush version of its Hide & Seek game, along with three other new games at Toy Fair 2010.

Hide & Seek Safari Junior is a plush variation on R&R’s best-seller, Hide & Seek Safari, designed with simplified game play. Just press the button on the seeker wand and the hidden animal will call out to players. The debut versions of Hide & Seek Safari Junior are available as a plush lion (pictured), monkey and elephant.

Additionally, R&R will reveal three new games: Masters of Venice, a euro-style strategy game in which players are fledgling merchants trying to build the most wealth; and two fast-paced party games, Pants on Fire, in which players tell stories that their opponents must guess the validity of, and Pressure Point, in which players must avoid cracking under the pressure of providing high speed answers.

RAVENSBURGER

Ravensburger is expanding its puzzle lineup with products featuring licensed properties such as Thomas & Friends, Hello Kitty (pictured: Hello Kitty Puzzleball), Peanuts and Ed Hardy. It is also unveiling more than 20 new puzzleball styles, 40 children’s puzzles and 70 adult puzzles.

In addition to puzzles, the company’s new Junior Mandala-Designer kit includes the tools needed to let kids ages 4 and up flex their creativity and develop their fine motor skills. Two new vehicles—the Mix 'n’ Fix Mike cement mixer and the Rock 'n’ Ride Ralph all-terrain vehicle— are also being introduced for preschoolers. New games include Jungle Jive!, Labyrinth—The Duel, Tonga Island, Make 'N’ Break Challenge, Learning Games, Mister X, and Mini F.I.T.S.

RAZOR USA

Ride-on toy innovator Razor USA brings to Toy Fair two additions to its line for 2010: Ground Force Drifter, an electric-powered drifter go-kart; and Sole Skate, a “single foot skate,” a skateboard-like ride-on with a unique three-wheeled, single skate design that offers a more fluid pushing movement thanks to a low-profile deck that sits flush with the axis.

RE-THINK IT

Re-Think It continues to expand its collection of Dandelion Earth-Friendly Goods with the introduction of new organic baby toys.

The company’s new Pink line, targeted at baby girls, offers rattles, teethers and developmental toys. A portion of the proceeds from these products will to support Breast Cancer Research through the Dandelion Foundation. Also new this year is a line of organic soft plush toys (pictured: plush turtle) and an organic cotton canvas diaper bag.

REEVES

After a year of international distribution deals, Reeves International comes to Toy Fair 2010 with its iconic Breyer horse replicas and a whole lot more.

The company’s core Breyer Traditional line adds Esprit, the official model horse of this fall’s World Equestrian Games; the Pink Ribbon Horse, Breast Cancer Benefit Model, which will see Breyer donate $1 from each sale to two breast cancer research organizations; and Buck, a replica of the horse ridden by Lorne Green’s Ben Cartwright character in the classic TV series Bonanza.

Breyer play products are led by Pony Gals, an assortment of three pony friends with brushable manes and tails, plus Pony Gals Travel Collection Play Sets and a mini plush Pony Gals Purse Collection. Breyer’s Classics Animal Rescue Set (pictured) is an animal welfare themed playset.

New to the Swedish-made Aquaplay water canal play system are sand toys and accessories, including a Water and Sand Castle Set. The Tolo infant play line adds an Activity Teether, Maraca Rattle and Classic Xylophone.

The company’s World Wildlife Federation-benefitting line adds a Panda 3-D Puzzle.

ROCKET USA

Rocket USA’s Lubies line of ball-shaped plush characters enters 2010 with a baseball-themed assortment produced under license from Major League Baseball. The first MLB Lubies series includes team designs for the Boston Red Sox, Chicago Cubs, Chicago White Sox, Detroit Tigers, Los Angeles Dodgers, New York Mets, New York Yankees, St. Louis Cardinals and Seattle Mariners.

ROYLCO

Children will have fun exploring the animals of various ecosystems with the Animal X-rays Ecosystems from Roylco. Scene cards depict animals interacting in the endangered ecosystems of the Arctic, African savanna, Ocean coral reef, and the Australian outback. Users are able to see the skeletons of the 35 animals in the scenes.

SAFARI

Safari is debuting more than 90 new educational replicas in 2010.

The Good Luck Minis line expands with the addition of sea lions, hermit crabs, black bears, hippos, lions, black jaguars, rhinos and pandas (pictured). The company is also introducing five new TOOBS—dino skulls, ancient fossils, bundles of babies, prehistoric sea life and Mythological Realms—and miniature collections of fairies and Safari people in small acetate tubes. Two scale model Carnegie dinosaurs, and seven new Wild Safari dinosaurs will also come to market.

SAKAR INTERNATIONAL

Sakar International’s product introductions include the SpongeBob SquarePants Underwater Camera, EA Nintendo DSi Football Kit, iCarly Digital Video Cam with Faceplates, Iron Man 2 SMS Text Messenger (pictured) and Hello Kitty 5MP Digital Camera.

SCHLEICH

A new tribe, Arelan, joins Schleich’s growing world of Bayala for 2010 that features human figures partly mutated with their animal companion. For example, Apricum (pictured) has the antlers of his deer, while Noctis has the fur of a panther. The fantasy aspect of the collection is expected to encourage storytelling and role-play among a group slightly audience than Schleich’s traditional animal figures.

The company’s new Tinuveel elf riding set, which combines aspects from both the Farm Life and Bayala collections, includes an elf, saddle, horse gear and reins for its unicorn; new figures include Feya, one of the most popular Bayala characters, in a standing pose.

Meanwhile, Schleich’s animal menagerie widens with the addition of a lynx and her cub to its big cats series, plus adds a howling wolf and a family of raccoons. To keep track of them all, a zebra-striped fixed-wing propeller plane (pictured) also joins the assortment.

SCHOLASTIC

Scholastic Media has partnered with Kids Station Toys for a developmental learning toy line for its Scholastic and Little Scholastic brands. Briarpatch is launching new board games, puzzles and card games based on the Wordgirl property, plus adds new I Spy games and puzzles. New LeapFrog Leapster titles, online games and audio books are also expected to be released. Rounding out its portfolio, Scholastic will expand merchandising programs for its other popular brands, including Goosebumps, The Magic School Bus, Toots, Turbo Dogs and Kim Parker Kids.

SCHYLLING

Schylling is introducing a collection of preschool toys that includes a Tin Cash Register (pictured), with working buttons and an opening drawer; Tin Chime Ball and Tin Music Radio.

This year Schylling is also the exclusive U.S. distributor of Holland’s Ambi infant and preschool toys. The line includes Baby’s First Car, Chirpy, Focus Pocus, One Man Band, Tedd & Tess Carousel and more.

SCRATCH ART

Scratch Art is unveiling Scratch Magic Scratchin’ Fashion Dress-Up Stickers (pictured). They allow users to create cool looks by mixing and matching country-specific fashions based on styles popular in the U.S., Italy, England and France.

SHOCKER TOYS

Mallows are 5-inch marshmallow themed designer figures featuring 10 points of articulation and up to seven interchangeable parts, including an oversized, removable head. They will be sold as licensed characters such as Madballs, My Pet Monster, Sushi Pack, Monster in my Pocket, Dragon Ball Z, One Piece and more. The action figure company is also unveiling Dethklok 5.5-inch figures based on the Cartoon Network series.

SHRED SLED

The Shred Sled is a four-wheel, dual-deck inline caster board that features two boards and a flexible connector that allows both boards to rotate around the vertical and horizontal axes for easy maneuverability. Each deck has a grip surface to maximize traction and stability while the concave decks make for better foot control.

SILVERLIT

Silverlit is unveiling four SKUs related to Iron Man 2. The lineup includes two Whip-it Racers, an R/C Speeder and a War Machine R/C Speeder (pictured).

Jojo is the company’s new preschool line. It includes Hide and Seek Jojo Bunny, an electronic hide and seek game, plus five additional SKUs.

A new Green City line will feature a variety of playsets, led by the Green Garage, centered on environmentally friendly concepts. The company is also adding a new configuration of its existing Laser MAD game with a package that comes with enough guns and headsets for four players.

SMART PLAY

Smart Play has launched Ingenio, an entirely bilingual brand of educational toys and games. The product line features 10 portable toys and games that teach a comprehensive range of early learning skills in English and Spanish, including reading, writing, math, vocabulary, geography and problem solving. Products range from electronic learning toys and puzzles to educational games.

SMARTLAB

Highlights of SmartLab’s latest products include the Itty-Bitty Pizzeria Kit, the Itty Bitty Baking Kit, the Itty Bitty Art Studio Kit, 3-D Puzzle Play Dinosaurs, 3-D Play African Animals and more.

SPECCAST

SpecCast expands its lineup of die-cast farm equipment replicas with 1:16 scale versions of the 1947-vintage John Deere M Gas Wide Front with Spring Tooth Harrow tractor; 1958 Massey Ferguson 65 Gas Wide Front tractor (pictured); Case Centennial Plow; Farmall 400 Gas Narrow Front with Platform & Milk Cans, circa 1956; and 1:50 scale replicas of the 1950s era Northwest Model 25 backhoe and John Deere White WC22 with Vintage Trailer.

SPIN MASTER

For 2010, Spin Master extends its popular Bakugan and Air Hogs franchises, growing arts & crafts and doll businesses, and action figures and other toys from this summer’s The Last Airbender feature film.

The company unveils new characters, strategies and accessories based on Bakugan Gundalian Invaders. New characters have all-new looks, attack features, shapes and sizes, featured in several new Bakugan character packs. The BakuMorph transforms Deka-sized Bakugan warriors into fighting monsters. Bakugan Battle Gear will increase players’ Bakugan G-Power strength. The Bakumeter is a wristwatch-style unit that calculates or boosts G-Power points. The Battle Arena is a customizable battle space.

Air Hogs adds the Vectron Wave, a UFO-styled flying toy equipped with a state-of-the-art level sensor that allows it to sense objects below it and automatically adjust its height to hover above them.

The toymaker’s growing crafts line adds Aqua Sand, the classic sand that’s used to sculpt underwater creations then dries instantly when taken out of water; Moon Dough, a new marshmallow-like molding compound that never dries out; PixOs Micros, a version of the PixOs water-melding craft line with smaller beads; and Magic Fabric craft kits (pictured) that feature fabric that sticks to itself without need for sewing, glue or heat.

Pop on Pals are mini, interchangeable figures, vehicles and playsets for preschoolers that make a signature pop sound when the pieces are swapped.

For food play, Spin Master offers a Dairy Queen Blizzard Maker that lets kids make their own ice cream treats.

After a nearly seven year absence, Mighty Beanz bean-shaped collectible characters are back, with 20 different themed Bean Teams.

The Liv fashion doll line for spring finds its four characters owning puppy dogs. Each doll and dog have matching fashions and accessories. For fall, the line adds a fifth friend, Hayden.

For M. Night Shyamalan’s big-screen adaptation of The Last Airbender, Spin Master plans two levels of action figures, plus role-play products.

SPRIG TOYS

Earth-friendly toymaker Sprig offers a new collection of toddler toys and additions to its core Adventure Series line of playsets.

The company’s new toddler toy assortment includes the Sprig Cone Stacker (pictured), a postless stacking toy in which a different three-dimensional shape on the underside of each piece fits into the top of the piece below it; Shapes Rattle and Roll, a push-around and shape sorter; and the Eco-Shaker rattle.

The Sprig Adventure Series adds a Soarin’ Sea Plane.

STEIFF

Steiff is adding three new Sleep Well Bears to its lineup of plush teddy bears designed for babies to cuddle up with. The bears will be available dressed in blue or pink plaid or beige striped pajamas.

STEP2

Step2 ups its pretend play assortment with new items for kitchen play, indoor and outdoor chores, art making and sports.

New play kitchens include the Sizzlin’ Shapes Kitchen and even larger LifeSytle Sizzle & Store Kitchen, both with a variety of interactive features and a wealth of accessories.

The art and learning-focused desk assortment now includes the Art Master II, a sturdy art desk with working light, large work surface, several storage compartments and New Traditions chair; the Deluxe Easel/Table, with a work surface that can fold for use as either easel or tabletop workstation, then fold down entirely when needed to be put away; and the School House Desk, with angled desktop.

Chore play grows to include the Clean Sweep Vac & Dust, a pretend-play vacuum and “dust sweeper” that work together or separately; Pop & Whirl Mower Blower; and Pound & Sounds Workbench.

Store & Score Toy Box features nearly 4 cubic feet of storage space for playthings, plus its several included sports accessories for basketball, soccer, hockey and baseball play. The Sports-tastic Gym Center, for ages 18 and up, is a step-up mini slide that includes multiple sports accessories tethered to its side.

The Versa-Seat Wagon is a ride-in wagon with 8-inch wheels and extra-long handle with a unique twist: its two high-back seats lift out for use as seating outside of the wagon.

STREET SURFING

Street Surfing’s Whiplash is a “scooter with a twist” that blends a traditional kick scooter with its proprietary Wave caster board ride-on toy. Its Wave-style flexing deck and scooter-inspired handlebar fuse together to provide riders with a side to side, whip-like ride that provides enough momentum that riders’ feet never need to touch the ground.

SUMMIT PRODUCTS

Summit expands its Backyard Safari Outfitters (pictured) line with four new products: Field Binoculars, Super View Mega Magnifier magnifying lens, Mega View Periscope, and Essential Field Gear Cargo Vest.

TAGGIES

Taggies introduces a baseball-themed Homerun Collection and My Big Bed Pillowcases series in 2010. The company will expand its line of Colours patterns as well as introducing a Treasure Cube and four new plush toys by licensee Mary Meyer.

TAILTEN GAMES & PUZZLES

Irish game and puzzle maker Tailten debuts at Toy Fair a more easily recognized and recalled brand name, Catcha, for its efforts in international markets. The brand will now include Tailten’s current flagship title, Tara, the abstract strategy game, as well as other current and future game titles planned for late 2010 and 2011. The company’s primary near-term focus will be on its Catcha Puzzles line, which includes current designs from artists Jim Fitzgerald and Rachel Arbuckle, as well as new puzzles based on the work of globally noted architectural photographer Achim Bednorz.

TCKL

A new company from former Jakks Pacific executive Tony Lawlor, TCKL surfaces with Drip Drops, a new preschool property based on a series of books that teaches kids about how and why certain colors appear in nature with help from an assortment of rainbow-hued characters. A line of toys to complement the books series will include activity kits, plush, mini figures and playsets for debut this fall. A percentage of the proceeds from the property will be donated to the Circle of Care Foundation.

TEAMSON DESIGN

Children’s furniture and wooden toy maker Teamson Design launches a Thomas & Friends collection this year. It includes a wooden table and separately sold chairs that feature kids’ favorite Thomas engines, a toy chest, a storage bench, a wooden growth chart and wooden bookends. Non-licensed products include no-tools-required wooden Play Castles (pictured) that assemble like a puzzle; traditional furniture collections with themes like Magic Garden, Princess and Frog, Safari and Alphabet; and Potty Chairs.

TECHNO SOURCE

Techno Source is unveiling everything from fashion accessories to electronic handheld games in 2010.

The company is launching two new accessory lines. Items include new and improved BowBiters, which keep kids’ shoelaces tied all day long, and the tween-targeted TagEm line, which is said to have been designed with the goal of giving young girls an affordable way to accessorize their looks.

Also new from Techno Source are handheld electronic games like Shake & Shoot Sports, Drag & Drop, Bicycle Pocket Blackjack and Bicycle Pocket Slots. In partnership with The United States Playing Card Co. and the World Series of Poker, the company also plans three Bicycle/World Series of Poker co-branded handheld games.

To celebrate the Rubik’s Cube’s 30th anniversary, the toymaker introduces Rubik’s Slide, a handheld electronic puzzle game with twist-and-shift play. The company also unveils handheld, tabletop and keychain games based on Nickelodeon’s Dora the Explorer, Go, Diego, Go!, SpongeBob SquarePants, and iCarly. A new traditional board game: BubbleTalk, a, fast-paced, picture caption matching tabletop board game, is also offered.

TERRA TOYS

Terra Toys introduces new eco-games and toys under license from the World Wildlife Fund. Its Wildlife Conservation Collection and Wildlife Discovery Series offer an assortment of family-friendly games and puzzles that are made from sustainable materials. Each product teaches children about endangered species and their diverse (and threatened) habitats. Among them is the Jenga-esque Panda Tumblin’ Tower game (pictured).

THAMES & KOSMOS

Science kit mainstay Thames & Kosmos continues to explore “green” topics in 2010 with several additions to its line. All told, the company has 10 new kits on tap for the year.

Products include the Sustainable Earth Lab, which teaches kids ages 10 and up about environmental problems and ways to ameliorate them through hands-on activities focused on five topics: renewable energies, natural resource usage, climate change prevention, waste and water management, and energy conservation; Stirling Engine kit, which builds a heat engine made from a mirrored parabolic disk that converts heat into power that recharges the batteries of its electric car; Solar Cooking Science, in which kids make a parabolic solar cooker; and a Recycled Paper Press.

Thames & Kosmos’ other new products include: Crystals, Rocks & Minerals, focused on the chemistry of crystals and the science behind rock formation; Electronic Workshop 2, containing all-new circuit building experiments; CHEM C100 Test Lab, a set that allows for experiments on household substances to reveal their unique chemical properties; Physics Simple Machines, which offers a foundation in physics by building models of all six simple machines; Glowing Crystals, a kit that lets kids grow phosphorescent crystals; and Little Labs Stars & Planets, a younger-skewing set focused on astronomy themed projects.

THINK-A-LOT

StoryPlay Cards by Think-a-lot Toys can be used for storytelling and playing a wide variety of card games. The deck has 90 illustrated cards in 11 different suits. There are eight cards per suit, making 88 regular cards plus two wild cards. The cards will be available in the spring.

THINKFUN

ThinkFun introduces a variety of new games and brainteasers. Children age 4 and up will see the addition of games like Zingo! 1-2-3, Zingo! To Go, FlipOver! and What’s GNU? For slightly older audiences comes the new brainteaser Zig-Zag Knot and three a-ha! Puzzles: Star Burst, Straight Arrow and Blockout (pictured).

TIER TOYS

Tier Toys’ innovative Stackers line features playsets that double as puzzles, shape sorters and storage cases in one package.

Released last year, the debut product is the Stackers Noah’s Ark, a playset that slices Noah’s boat into 12 stackable sections. Each level uncovers two or more animals, with 44 figures in all. In addition to reliving the Biblical tale, kids can use the set to play six games and educational activities.

TOOBEEZ

Toobeez’s Blingkeez are ball-shaped, multi-use lights on an 18-inch lanyard that contain 10 colorful LED bulbs. They feature three light-up settings—disco strobe, party flash and “all on”—and can be used as playthings, jewelry or as an on-the-go light source.

TOYQUEST

Toyquest has been named the master toy licensee for DreamWorks’ upcoming movie Megamind and it plans to launch a toy program featuring action figures (pictured), weapons, vehicles, playsets and plush this fall.

Droidz, miniature robots with die-cast chassis, rolling wheels and movable arms will also be new this year from Toyquest, as will Banzai Yo-Bem a freestyle sling disk that spins like a yo-yo.

TRANCE4MATION GAMES

Trance4mation Games’ Keep It Real Rx is a conversation-spurring board game that “brings people face-to-face with their humanity” according to creator Leslie Robinson. It provides a space for people to share personal beliefs, convictions, feelings, fantasies, memories, reflections, imaginations and secret desires aloud through questions such as “If you had the choice, what race would you want to be?” and “Do you truly believe in an 'eye for an eye’ or would you 'turn the other cheek’?”

UNCLE MILTON

Uncle Milton Industries is introducing the newest additions to its Star Wars Science line of fun and educational toys this year. Designed to entertain and educate, these toys teach the scientific workings and applications behind optics, animation, entomology and much more.

Highlights from Uncle Milton’s 2010 new product introductions include the Remote Controlled Lightsaber Room Light, which lets kids ages 6 and up construct a lightsaber and mount the creation as a room light on the wall. It features eight color effects and a wireless remote control. Also available will be a Mini Lightsaber Tech Lab, which allows a kid to build an 8.25-inch mini version of the lightsaber used by Anakin Skywalker.

When the lights are out, children may be inclined to give the new Death Star Planetarium a whirl. This table top Death Star opens up into a planetary projector to display the cosmos on a ceiling. Users can opt to view a map of the worlds that make up the Star Wars galaxy, or view the Earth’s own night sky.

Emerging scientists who prefer to spend their time outdoors may be drawn to the Clone Trooper Recon Kit, which equips a kid to explore his backyard. The kit includes a soil sifter, magnifier, a special reconnaissance tool and a built-in searchlight. Once a child discovers an interesting life form, the kit transforms into an insect viewer for examination purposes. Friends of nature may similarly be drawn to The Clone Wars Ant Farm Habitat, a twist on the classic Ant Farm, which allows ants to dig and tunnel beneath two Clone Wars planet landscapes.

Finally, the new Holographic Animation Lab teaches kids about animation, persistence of vision and the principles of a zoetrope as they work to bring their favorite Star Wars: The Clone Wars characters to life.

UNCLE SKUNKLE

Uncle Skunkle Toys is adding Drawer Dropper and Gaunt-O-Lot to its growing family of “Stinkin’ Fun” board games. Drawer Dropper is a fast-action discard game. Gaunt-O-Lot (pictured) has players to take turns defending their castles while trying to knock their opponent’s wrecking ball off the track.

UNISET

Uniset Magic Play Stickers allow a user to place stickers on all smooth surfaces—even windows—because they leave no trace and can be used again and again. The stickers are available for on-the-go play in the Magic Stickers Activity set, available featuring a variety of Disney characters, including Winnie the Pooh, Disney Princesses, Disney Pirates and Cars. A Uniset Magic Stickers Drawing set consists of booklet with drawing paper, Magic Stickers and coloring pencils, also bearing Disney licensed characters.

UNIVERSITY GAMES

University Games is offering a collection of new games for audiences both young and old.

The company is introducing a variety of new games for the preschool market this year. Yoohoo, Can You Moo? is a card-based matching game that requires players to challenge their opponents to imitate animal sounds and match cards with the ultimate goal of creating their own barnyard of animals.

Also new for the toddler set are two games bearing the Eric Carle license. Eric Carle’s 123 Rooster’s Off to See the World Game introduces players to number recognition and counting. Once players are comfortable with counting animals, the double-sided game board introduces them to simple addition and subtraction. Eric Carle Match-ominoes includes three stand-alone games with matching, bingo and dominoes all in one box.

University Games also plans to bring to market two products featuring artwork from Mo Willems’ Pigeon book series. The Pigeon’s Matching Game is said to encourage young learners to use their visual literacy and coordination skills to match tiles. The Don’t Let the Pigeon Drive the Bus Game (pictured) requires players to strategize to become the first player to move his or her bus to the center of the board without allowing the Pigeon to drive it.

For older audiences, Callisto is a new board game targeted at players ages 7 and up. It encourages participants to compete to be the player with the most tiles on the board by the end of the game. The twist? Players must be sure to place their tiles next to other tiles of the same color.

THE VERMONT TEDDY BEAR CO.

The Vermont Teddy Bear Co., known best for its plush delivery service, comes to Toy Fair in 2010 to unveil its newest designs and make them available to other retailers for the first time. [Editor’s note: Historically, Vermont Teddy Bear’s proprietary plush were only sold as gift items directly to consumers. This year marks the first time in decades, according to the company, that it has modified its plush designs to make products specifically for young children.]

The company’s line is led by Soft Floppy Bears (pictured), a series of bears with huggable, floppy bodies; Take-Along-Teddies, featuring washable fur and a soft flat body that’s good for bedtime or travel; Go Green Bears, a series of plush bears with fur made from 100 percent recycled post-consumer plastic bottles as well as 100 percent recycled stuffing; and Woolen Bears, made using all-natural 100 percent wool.

The Take-Along-Teddies are available in six colors: Light Blue, Light Pink, Sapphire, Holstein, Maple, Snow and Espresso. The Go Green Bears come in Sky Blue or Sage Green. The Woolen Bears come in Cocoa or Cream. All are handmade in Vermont and feature the company’s signature “Born in Vermont” eyes and “tush tag” confirming their unconditional lifetime guarantee.

VIVID IMAGINATIONS

British toymaker Vivid Imaginations makes its official US debut in 2010 with a line of animatronic plush animals distributed by Rainbow Concepts here and in Canada.

Each AniMagic plush pet is a lap-sized, interactive toy that moves and makes real animal sounds. When their backs are petted they whimper or make the trademark sound of their species—the pony whinnies, the puppies bark, the kittens meow—as well as move their heads and twist their necks, wiggle their ears, blink their eyes and (if they’re puppies) wag their tails.

WABA FUN

Construction toy maker WABA Fun adds a line of buildable characters to its Superstructs line for 2010. Dubbed Arc-a-Teks, the debut series has three Earth Modern themed sets—Earth, Sea and Sky—with each set building two characters simultaneously. Included collector cards contain a secret code to access a branded website.

WILD PLANET

Wild Planet extends its relationship with Crayola for a new line of games, plus grows its mainstay Spy Gear line and assortment of games that get kids moving.

The company will release its first line of Crayola-licensed games in fall 2010. The games are an extension of the partnership between the two companies who together launched Crayon Town activity sets in 2009. The new games—Guess My Picture, Doodle Match and Color Mix-A-Roo—focus on recreating images and matching and mixing colors, all without the use (and potential mess) of traditional art supplies. Guess My Picture has players create and identify pictures made from different shapes in a game that’s part puzzle, part art project and part guessing game. Doodle Match is a memory game in which players practice matching colors and objects after coloring images outlined on specially coated write-on, wipe-off cardboard tiles. Color Mix-A-Roo is a no-mess game of color-mixing magic that teaches basic color-blending skills.

Flipper Frenzy joins the company’s preschool-oriented Smart Step Games brand of products that encourage physical activity. It promotes movement and coordination and practices early learning skills, including letters, colors and more by way of four sea creatures—a seahorse, turtle, octopus and fish—and an electronic hand-held scoop shaped like a smiling shark. Kids must race to retrieve from throughout their house the creatures called out by the shark. In addition to the main game, Flipper Frenzy also has a hide-and-seek mode and a listening game called Sharky Says.

Also new is an updated version of the company’s original and bestselling get-moving game, Hyper Dash. The new Hyper Dash Extreme boasts more game options and more math than its predecessor, plus gets an upgrade that offers moving targets instead of static ones thanks to a redesigned electronic hand-held tagger that picks up targets and pops them back out every time a new target is tagged. As a result, the game’s layout changes continuously.

The Spy Gear line expands to include three new playthings: the Lie Detector Kit, a portable truth-detecting device; Security Scanner (pictured), a hand-held metal detector with a light and sound alarm; and Spy Decoy Listener, a listening device disguised as a cell phone. In addition, the new Spy Video TRAKR, the third-generation of Wild Planet’s Spy Video line or radio-controlled spy vehicles, sends live digital video and audio to a full-color LCD monitor and speaker on its remote control—and can save the footage to an SD card. Plus, thanks to a USB connection, users can write and download their own apps for the toy or download apps from other users through an online community site.

WILD REPUBLIC

Wild Republic’s new product lines for 2010 include trigger-action toys, all-terrain toy vehicles, interchangeable figures and fabric covered inflatables, in addition to extensions of its existing playthings.

Chompers trigger-action toys include T-Rex and Velociraptor dinosaurs, Great White Shark, Tiger, White Tiger and Lion designs. They have oversized heads and bodies sized to a child’s hand and mouths that open and close when a child operates the animal’s arm/leg lever.

Crunchers are four-wheeling adventure toy vehicles topped with cool animal shapes, such as Shark, Tiger, Crocodile or Triceratops. When their wheels roll, they activate jaw crunching action.

Bouncers are fabric animal shapes that have an inflatable ball inside. When air is pumped into the softly covered Penguin, Elephant, Dolphin, Triceratops, Tiger or T-Rex, their newly rounded bellies offer beach ball-like bouncing fun.

Mini Morphs are the latest in the line of Wild Republic’s interchangeable, mix-and-match snap-together toys. They come in North American, African, Aquatic and Dinosaurs sets. Like the larger Morphs, each set is interchangeable with the others so all sets can be combined for unlimited arms, legs, wings, fins, heads and body combinations.

The Mongo Grinders line of skateboarding zoo animal figures adds new characters Kickflip Tree Frog, Backslide Crocodile, Nosegrind Rhino and Bail Wolf, among others. New combination sets have been designed with ramps, boards and environment backdrops.

The Wee Lil’ Keeper colorful Guardian of Nature mini dolls add-in a new light- up feature to the fins of the original Mermaids (pictured), and introduce four Wee Lil’ Fairy friends, which have light-up wings.

WORX TOYS

Worx Toys’ debut line offers toys that let curious kids look inside them to see how they work. The line includes a fire engine, ambulance, police helicopter and race car. Each explains how the vehicle’s components work.

WOWWEE

WowWee enters 2010 with new plush, doll and role-play lines.

The Alive plush line adds Woodland Friends, six collectible, 4-inch baby animals. When squeezed gently they make baby animal sounds. Designs include Chick, Bunny, Red Fox, Owl, Raccoon and Hedgehog.

The Perfect Puppy uses Alive Touch technology to allow it to distinguish between a tickle, pat, stroke and hug, and respond appropriately. The life-size puppy makes more than 20 life-life sounds, plus has animated ears, mouth, eyes and tail, a poseable head and legs, plus a collar and brush. Two styles are offered: Buddy the Goldendoodle and Bella the Portugese Water Dog.

Hot Locks is a line of spunky, funky dolls with fabulous hair. The line includes Lily, a musical animal lover, intelligent and drama-loving Nahla, determined and kind-hearted Ami and artistic, attention-seeking Harlow. Four Deluxe dolls have twice as much hair and include unique hair accessories and hair extensions.

Hot Locks Braid & Style Salon with Doll is a playset that lets girls automatically braid its included 14-inch hair extensions that girls themselves can wear or place on the included mannequin to hold. It includes an exclusive Hot Locks doll

Hot Locks Curl & Style Salon with Doll is a hair salon playset designed to let girls change their Hot Locks dolls’ hair from straight to soft curls.

WowWee’s EZ2Make! Line adds the Entenmann’s Donut Maker Playset (pictured), which lets kids make their own donuts in the microwave in just one minute, and the IHOP Breakfast Maker Playset that makes breakfast favorites like pancakes and waffles.

THE YOUNG SCIENTISTS CLUB

The Young Scientists Club’s releases for spring 2010 are themed around solar energy, animal tracking and dinosaurs.

The company’s Magic School Bus line will soon include: Magic School Bus Solar Energy to the Rescue, a kit that gives kids the chance to explore the greenhouse effect, capture carbon dioxide, recreate global warming in a bottle, use a solar panel to spin a fan, make a solar secret code, design solar spinners and watch solar energy inflate balloons, among other activities; and Magic School Bus Back in Time with the Dinosaurs, with experiments that let kids create a timeline, design a diorama, build a wooden dinosaur replica, cast and mold fossils, mold clay dinosaur teeth, simulate a dinosaur dig and fold 3-D dinosaurs.

The company’s Science on a Tracking Expedition teaches kids about animal tracking through hands-on science experiments and activities that let them identify animal tracks, learn about the animals that make the tracks, cast animal tracks, play a tracking game, create animal track prints, design an animal track poster, and explore real animal tracks in nature. The similarly themed Animal Tracks (pictured) game pits players in a contest to match the animals to their tracks while playing concentration, bingo, and guess the tracks games.

ZIZZLE

Revived toymaker Zizzle shepherds Myachi’s line of collectible hand sacks to toy store shelves in 2010.

Myachi combines the fluid hand motions of martial arts with the full-body coordination of action sports in a foot bag-style game in which the only rule is that there are no palms allowed. The Myachi sacks are sold in a series of six to 12 different designs that are then retired, creating a limited edition out of each one sold. There are now approximately 50 different Myachi Original Hand Sacks available for sale; upwards of 500 different styles have been manufactured to date.