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I Can Do That! signed for Richard Scarry games

By Staff -- Gifts and Dec, 9/8/2009 12:06:00 PM

SEATTLE— I Can Do That! Games has inked an exclusive multi-year licensing deal with Cookie Jar Entertainment to develop games based on the Richard Scarry brand.

The first product due from the deal is Richard Scarry’s Busytown Eye Found It Game (pictured; $16.99), which will debut exclusively at Toys R Us this month.

I Can Do That! Games Designed for children ages 3 and up, the game encourages exploration and discovery with a 6-foot-long game board featuring favorite characters from Scarry’s Busytown universe, including Huckle Cat, Lowly Worm and Goldbug, among others. The game challenges kids to race through Busytown on their way to Picnic Island, along the way trying to spot hundreds of hidden objects and solving mysteries via teamwork.

The launch of the new game coincides with this month's U.S. debut of Cookie Jar’s Busytown Mysteries, a preschool educational/informational series inspired by Scarry’s works. It will air on the Cookie Jar TV CBS weekend morning block beginning September 19.

“We grew up with Richard Scarry and we’ve always been fond of these lovable characters and the style of in-depth page discovery that is unique to his books,” said Jacobe Chrisman, CEO and founder of I Can Do That! Games. “We were also drawn to the multigenerational quality of this license—kids, parents and grandparents love Richard Scarry. We expect our Busytown Eye Found It! Game to be a big hit with families this holiday season.”

Richard Scarry is the third children’s literary license for I Can Do That! Games in as many years. The company launched in 2007 after securing exclusive rights to the Dr. Seuss game license from Dr. Seuss Enterprises, then followed up in 2008 with the exclusive game license for Curious George, through a partnership with NBC Universal.

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