Mega plans 'Halo' construction toys
By Staff -- Gifts and Dec, 2/3/2009 11:03:00 AM
MONTREAL and LOS ANGELES—Mega Brands has entered into a global licensing agreement with Microsoft Game Studios to develop construction toys based on the upcoming game Halo Wars, the first such toy line for the Halo franchise.
Under the global agreement, Mega Brands will market construction toy sets based on key characters and vehicles from Halo Wars under the Mega Bloks umbrella. Mega Bloks’ licensed products will make their retail debut worldwide in the summer of 2009.
“We’re excited to have this exclusive opportunity to partner with Microsoft and 20th Century Fox Licensing & Merchandising and build on the immense success of the Halo franchise,” said Vic Bertrand, Mega Brands’ chief innovation officer. “We look forward to bringing the iconic characters and vehicles of the video game to life through Mega Bloks.”
The agreement was brokered by Twentieth Century Fox Licensing & Merchandising.
Developed by Ensemble Studios, creators of the Age of Empires series, Halo Wars is the Halo video game franchise’s first real-time strategy game. It will be available exclusively for the Xbox 360 beginning in March in North America.
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