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Virtual world show to run alongside Toy Fair

By Staff -- Gifts and Dec, 6/22/2009 8:42:00 AM

NEW YORK—The Toy Industry Association and Show Initiative, organizer of Engage! Expo, the event previously known as the Virtual World Expo, said today that Engage! will run concurrent with the American International Toy Fair at the Jacob K. Javits Convention Center in New York City in February 2010.

Engage! offers both a full conference program and a tradeshow floor to help entertainment companies, youth brands and advertising agencies learn how to combine existing products with online media.

“Toy Fair exhibitors are constantly introducing new ways to engage children,” said Marian Bossard, TIA vice-president of meetings and events. “The Engage! Expo conference will expose Toy Fair exhibitors and attendees to best practices, current trends, and effective strategies behind the most successful online brand extensions. These conversations will be of tremendous interest and value to our audience.”

The 107th annual Toy Fair will be held Feb. 14-17, 2010; Engage! Expo will overlap with Toy Fair on February 16-17.

All Engage! Expo attendees will receive access to the show floor at Toy Fair and all Toy Fair attendees will receive access to the Engage! show floor. In addition, TIA members who exhibit at Toy Fair are entitled to half-price registration discounts for the Engage! conference program.

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