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Bookstore push for Bella Sara card game

By Staff -- Gifts and Dec, 8/28/2007 8:53:00 AM

SEATTLE—Hidden City Games has signed Diamond Book Distributors as the exclusive distributor of its Bella Sara horse-themed trading card game to U.S. and Canadian bookstores.

Hidden City’s deal with Diamond is expected to grow the Bella Sara game’s availability by more than 2,500 additional retail outlets, including major chains Borders, Walden Books, Barnes & Noble, Books-A-Million, Hastings, Ingram, Baker & Taylor and Indigo.

“Hidden City Games is thrilled to have Diamond’s unsurpassed distribution muscle with the book retailers behind the Bella Sara brand,” said Peter Adkinson, Hidden City’s CEO. “Diamond’s experience in both the book trade and the comic book industry makes them an ideal match for Bella Sara.”

Diamond is a division of powerhouse comic book distributor Diamond Comic Distributors Inc., Timonium, Md.

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