Share this on

Hasbro bows MP3 robot

By Staff -- Gifts and Dec, 6/19/2008 8:29:00 AM

Hasbro TOKYO—Hasbro’s Tiger Electronics division has the technophiles buzzing over a new music-player robot making its public debut at this week’s Tokyo Toy Show.

The fruit of a partnership with Japanese distributor Sega Toys, A.M.P., “Automated Music Personality,” is a mobile robotic music companion that’s essentially a self-propelled MP3 speaker system. In addition to just playing music, the 29-inch tall robot also boasts 62 sound effects, numerous “electrifying” dance moves and 49 LED light animations, according to Hasbro. Tracking technology allows A.M.P. to always keep its speakers facing its owner.

"Hasbro is redefining the mobile stereo entertainment system with the introduction of A.M.P Automated Music Personality,” said Duncan Billing, Hasbro’s global development officer. “By using D.B.T.-Dynamic Balancing Technology, A.M.P. Automated Music Personality is able to balance in a manner that seems to defy gravity. With this impressive technology combined with a unique personality and incredible mobility; the way you listen and interact with your music will never be the same.”

A.M.P. Automated Music Personality will be available in the U.S. at select consumer electronics online retailers starting this October for an approximate retail price of $500.

Share this on

Talkback

We would love your feedback!

Mattel revamps online strategy

Jan 8, 2009

NPD Highlights Purchase Differences between Male and Females When Buying Toys

Jul 12, 2011

Random Rounds

Jan 12, 2011

Fisher-Price's Bigfoot heads to stores

Jun 29, 2010

There’s an App for Vegas

Jan 26, 2010

Also by this author

»MORE

Featured Company

Wright Labels

Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that "a promise made is a promise kept." The Wright brothers focused their attention on providing exceptional printing for the... more