Loesch to lead Hasbro TV channel
By Staff -- Gifts and Dec, 7/16/2009 4:38:00 PM
PAWTUCKET, R.I.—Children’s programming veteran Margaret Loesch has been tapped to lead the Hasbro/Discovery Communications joint venture network scheduled to replace the Discovery Kids channel this fall.
Loesch will assume control of the yet-to-be-named network as its president and CEO starting August 17. She will oversee all business and creative areas of the re-branded television channel and multi-platform media venture from Los Angeles. She will report to the joint venture’s board of directors, composed equally of representatives from Hasbro and Discovery.
“The opportunity to work with Hasbro and Discovery—two companies that are synonymous with quality, values and success—is the type of once-in-a-lifetime opportunity that I could not resist,” said Loesch. “Since I started in the children’s entertainment industry, I have believed there always is a yearning among viewers for high-quality, family-friendly entertainment filled with positive messages and built on strong and engaging brands, characters and stories. With Hasbro’s world-class brands and Discovery’s established distribution strength, we have the tools to address that yearning and create a network and programming that will entertain, inform and truly resonate with viewers.”
Loesch’s resume includes senior roles with a who’s who of children’s programming producers, including Fox Kids Network, where she was the founding president and CEO; the first president and CEO of Crown Media United States and its U.S. Hallmark Channel; president and CEO of Marvel Productions; president of television, worldwide for The Jim Henson Group; and executive vice president at Hanna-Barbera Productions.
Her most recent accomplishment was co-founding family media company The Hatchery.
“Margaret is the perfect match for the network that Hasbro and Discovery are developing,” said Brian Goldner, Hasbro’s president and CEO. “Her consistent track record of creating groundbreaking children’s programming and successfully launching new networks is a blueprint for what we want this joint venture to be. We look forward to working with Margaret, and the team she assembles, to build a powerful and immersive new destination for family entertainment that engages both children and parents alike.”
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