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Mattel touts ‘Mad Men’ Barbie dolls

By Staff -- Gifts and Dec, 3/10/2010 11:50:00 AM

NEW YORK—Mattel said today that an assortment of Barbie Collector dolls based on characters from Lionsgate’s television series Mad Men will debut in July.

Designed by Barbie designer Robert Best, the Mad Men Barbie doll line will feature key characters from the series' Sterling Cooper Advertising Agency: creative director and leading man Don Draper; Draper’s wife, Betty; SCAA partner Roger Sterling; and office manager Joan Holloway. Each doll ($74.95) will be dressed in one of the characters’ iconic early ’60s costumes from the series and comes with accessories true to the show.

The dolls will be available for purchase at BarbieCollector.com, AMCtv.com and at select retailers. They will be cross-promoted in the TV series’ Season 3 DVD set upon its release later this month. Each DVD set will include one of four collectible sketch drawings of the Mad Men Barbie Collector dolls.

The assortment represents the first licensed dolls in the Barbie Fashion Model Collection, a Silkstone-based series within the Barbie brand known for featuring couture-quality fashions and accessories.

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Tell the advertising industry what you think about these Mad Men dolls...comment via the blog of an exec at a top agency. Look for admajoremblog.blogspot.com.

Ad Majorem - 2010-03-10 18:11:00 EST

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