Radica's Funkeys exclusive at tween chain
By Staff -- Gifts and Dec, 8/28/2007 8:41:00 AM
EL SEGUNDO, Calif.—Radica USA is offering an exclusive version of its new U.B. Funkeys game at tween specialty retailer Limited Too.
Radica’s U.B. Funkeys features a line of 42 collectible vinyl toy figures—some more collectible than others—each of which unlocks areas of a branded website where fans can explore a virtual world full of “games, stores, quests and surprises,” according to the company. By playing games on the site, visitors earn virtual coins by which they can customize the ‘cribs’ in the Funkeys world.
Limited Too’s exclusive pink version of U.B. Funkeys, which arrived in stores this month, includes a special pink hub, unique unlock code and special packaging. This version of the game’s code gives kids access to virtual Limited Too items that they can place in their cribs.
“We’re excited to partner with Limited Too to bring a special edition Funkeys character to tween girls across the country,” said Jim Wagner, senior vice president of Radica, Mattel Brands. “Limited Too has proven to be a leading tween retailer over the years and this partnership provides a fantastic opportunity to deliver a fun version of our new game that will appeal directly to tween girls.”
Radica’s U.B. Funkeys Starter Kit ($19.99) includes a U.B. Funkeys hub—a reader that allows a computer to know which Funkey vinyl a child is using—along with two vinyl character figures and PC software. Additional Funkeys characters are sold individually for $4.99.
We would love your feedback!
-
Direct from Market: ASTRA Marketplace
Jun 30, 2011 -
A 'Radica' Concept
Nov 1, 2007 -
NY Comic-Con gets it on
Feb 26, 2007 -
Toys 'R' Us promo has exclusive Pokémon
Mar 5, 2009
Featured Company
-
FurnitureCore.com
FurnitureCore.com is a dynamic web application aimed at the furniture industry. Retailers and manufacturers alike will find our deep reserve of tools to be exactly what their furniture business needs.www.furniturecore.com... more
Most Recent Resources
- Getting the most out of offline leads
- Free Shipping and the Importance of Onsite Promotion
- Should Branded Manufacturers Participate in Flash Sales?
- Rugs 101 - Special Edition
- How Big Is Your Label
- Choosing a Web Site Developer
- Convergence: Tie Your Online & Offline Experience...
- Social Networks to Social Shopping
- Why Brands and Their Retailers are Facebook’s Biggest...
- Web Based Intelligence Gathering
- The Future of Tablets
- Shopatron: Bicycles & eCommerce
- A Guide to Holiday eCommerce Success
- Mattress Buying 101 - Connecting with Consumers
- Designing Your Brand’s Website for eCommerce
- Global Sourcing in 2010: Doing More With Less
- Comparing Four Options for Turning Web Site Traffic into...
- Are You Prepared for the 2009 Holiday Season? A Branded...
- Design, Develop, Deliver: The Three D's to Digitally...
VIEW ALL GALLERIES
