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NCircle inks distro deal

By Staff -- Gifts and Dec, 7/12/2007 1:44:00 PM

BONITA SPRINGS, Fla.—Children’s programmer and distributor NCircle Entertainment is the exclusive home entertainment distributor for the Word World preschool series scheduled to debut on PBS Kids this fall.

“The agreement with Word World LLC is another leap forward as we expand our position in the children’s home entertainment industry through content that presents itself in a unique, educational and interactive way,” said Debbie Ries, NCircle’s senior vice president and general manager

The 3-D animated series strives to increase literacy skills of children ages 3 to 5. It features several animal characters who go on comic adventures during which they face challenges that can only be resolved by building correct words. The series debuts on PBS Kids in the U.S. and Canada’s TVO on September 3.

“NCircle’s vast reach into a wide variety of retail channels will be a great addition to our overall strategy to deliver this dynamic series to children through multiple avenues,” said Maggie Trujillo, Word World’s senior vice president for consumer products.

In addition to DVDs, Word World plans call for Word World books, games and toys. Deals for those categories have not yet been announced.

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