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Big Tent signs on international partners for Domo

-- Gifts and Dec, 5/6/2010 9:09:00 AM

NEW YORK—Big Tent Entertainment has formed strategic partnerships with international licensing agencies CTM, a division of integrated media company Tele Munchen Gruppe based in Germany, and Mendía Licensing, an independent marketing and licensing agency in Spain, for its fashion and viral sensation Domo. As part of the agreement, CTM and Mendía Licensing will look to introduce and develop the Domo brand in their respective European territories through key licensing, marketing and promotional agreements.

Big Tent has signed on CTM to develop the Domo brand in Germany through an extensive licensing program. The initial program will concentrate on securing licensees for the Domo brand within the apparel, accessories, gift and plush categories. CTM will look to follow up this initial effort with various promotional deals and a DTR with a prominent mid-tier retailer.

“Domo has established himself as a cultural icon in Japan and is quickly conquering the United States and Latin America with the support of its enthusiastic online fan base,” said Axel Derendorf, managing director of CTM. “Together with Big Tent, we are looking forward to making our new friend famous in German speaking territories and beyond.”

Mendía Licensing, which represents a number of classic properties including Felix the Cat and Garfield, will help strengthen the licensing program behind Domo in Spain through an existing licensing deal with United Labels for a wide range of gift, novelty and back-to-school products. Mendía looks to continue expanding the licensing program for Domo throughout 2010 with a major emphasis on signing apparel and social expressions partners.

“We are confident that we have the right strategy in place to achieve the same success in Spain that Domo already has experienced in other countries around the world,” said Sofía Noguera, CEO of Mendía Licensing,. “Domo is a great brand for Spanish and Portuguese people of all ages, and we are sure the exciting product lines will captivate consumers.”

Big Tent Entertainment CEO Rich Collins said, “As we forge ahead with global Domo-nation, we are thrilled to have the support and experience of these two renowned international partners. We look forward to introducing Domo to new audiences in Germany and Spain and we believe Domo will have as much as appeal in these new territories as he continues to have in the United States and Latin America.”

Domo’s unique look and personality as the mascot for Japanese public broadcaster NHK quickly catapulted the character into one of the Internet’s biggest sensations, sparking worldwide recognition. As the reigning poster child for personalized, user-generated content, Domo has found a home within the online viral community with hundreds of thousands of fan-made images, websites and videos created and posted to websites such as YouTube, Facebook and Flickr, among others.

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