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Licensing Expo to stream live from show floor

The world’s brand and property marketplace invites the world to watch

-- Gifts and Dec, 5/18/2010 9:40:00 AM

LAS VEGAS— Licensing International Expo will open the tradeshow to the world, virtually with Internet streaming and content captured from the expo held June 8-10 at the Mandalay Bay Convention Center here.

Licensing International Expo is celebrating 30 years of bringing together top-level consumer products, licensing, retail and manufacturing executives to discover new brands and revenue generating opportunities. The Las Vegas venue provides a vast show floor with 400 exhibitors over 400,000 square feet and an all-inclusive, campus-like atmosphere for the three-day event.

On June 8 and 9, 2010 between 10:45 a.m. and 1:45 p.m. PDT, live streams and content will be shared globally at www.ustream.tv/licensingexpo. The show also has a Facebook page at www.facebook.com/licensinginternationalexpo.

Licensing International Expo’s Media Stream Center will broadcast live interviews from the showroom floor as well as footage from around the event and will allow exhibitors to deliver key brand messages to a broader audience.

“This is a very compelling way to showcase our customers and their brands to over 100,000 media outlets from around the world,” said Liz Crawford, show director. “With the caliber of exhibiting companies we have on the show floor, as well as the brands they represent, we feel the added exposure for them is incredibly valuable to their own marketing and sales objectives. The power this one trade show holds regarding what consumers ultimately buy at retail is a driving force in a global economy.”

Exhibitors will be showcased in live interviews from the Media Stream Center during the first two days of the show.

“Our goal is to give people an inside look at Licensing International Expo and offer compelling content that is both informative and entertaining,” said Mark Shockley, president of Evolution Los Angeles, a digital production company based in Santa Monica, Calif. “We will produce a Web TV-style show to audiences around the globe.”

Additionally, to deliver more content to a broader audience, video as well as other media/consumer assets, still photos, quotes, etc. will be made available online via Evolution’s proprietary Multimedia news site, MNRwire.com. This gives exhibitors unique exposure for their messages and allows a global audience to experience the energy and the buzz of the tradeshow.

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