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Prestige to introduce Garanimals infant soft toys

-- Gifts and Dec, 5/18/2010 9:06:00 AM

NEW YORK— Infant plush and soft toys manufacturer, Prestige Toy Corp. has been chosen to produce a line of infant soft toys for the well-known apparel brand, Garanimals.

The new line will feature the same animal characters that have made Garanimals so recognizable to parents and children nationwide. The line will consist of age appropriate soft toys for infants that coordinate with the Garanimals newborn and infant apparel, making it easy for gift givers to purchase an array of Garanimals merchandise for a baby that easily coordinates.

“Garanimals is a very popular brand that moms across the country know and trust,” said Bob Gershin, president of Prestige. “We think the emotional attachment moms have for Garanimals makes the brand ideal for infant soft toys. We hope to tug on moms’ heartstrings a little more with our beautiful line of cuddly plush toys.”

The line by Prestige, to be introduced at retail later this year, will include 30 different items that are geared towards boys and girls, as well as a selection of toys that are gender neutral. Baby-friendly prints and color palettes for the line will be inspired by the newborn and infant Garanimals apparel.

The Garanimals brand will be supported by a multi-million dollar television advertising campaign this spring and fall. The brand is currently sold exclusively at Walmart.

Garanimals is a division of Garan Incorporated, a wholly-owned company of Berkshire Hathaway. Headquartered in New York, Garan is a manufacturer of apparel for children, women and men.

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