New York Toy Fair Reports 16% Increase in Attendance in 2016

toyfairNEW YORK - The 113th North American International Toy Fair, which ran Feb. 13-16, opened its doors to more than 30,600 global play professionals, a 16 percent increase from 2015.

This year, Toy Fair 2016 boasted an expanded 415,000 net square feet of exhibit space at the Jacob K. Javits Convention Center. Buyers, exhibitors, entertainment executives, members of the press, and trade guests from across the U.S. and 92 countries arrived in Manhattan for the international toy and game event.

More than 1,200 exhibitors, importers, distributors and sales agents showcased their latest product lines and key drivers for holiday ’16 in front of 10,040 mass and specialty retail buyers, a 12 percent increase from a year ago.

This year, the top five countries represented by the most buyers were Canada, the U.K., Mexico, Japan and Australia.

“From total attendance to the volume of international buyers to news media attention, our exhibitors consistently reported Toy Fair 2016 was a success and one of the very best shows they attend,” said Steve Pasierb, president and CEO, TIA, in a statement. “The innovative and fun products displayed underscore the vitality of the toy industry and over the coming months through the holiday season will bring joy to the lives of millions of children and families. We expect the positivity, momentum and great range of products we saw on Toy Fair’s show floors to build upon the outstanding 6.7 percent sales growth the industry experienced in 2015.”

This year also featured the debut of Play Fair, which was co-hosted by TIA and LeftField Media in the Javits Center’s North hall on February 13 and 14, which brought in capacity crowds of more than 20,000 attendees. Play Fair served as an arena for families to try out new toys, interact with popular characters like PJ Masks and Teenage Mutant Ninja Turtles, play games, take photos and purchase new products.

“In its debut year, Play Fair was a success beyond all expectations that now provides the basis for a much larger show with more expansive play experiences in the future,” said Pasierb. “Families braved cold temperatures to see, play, learn and enjoy time together. It’s clear that we’ve tapped into the passion that families and the general public have for great toys and play.”

Playthings Staff | Playthings Staff

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