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Zid Zid Kids attends Obama summit

GDA Staff -- Gifts and Dec, 6/14/2010 10:28:00 AM

WASHINGTON, DC - In April Moulay Essakalli, president of children's product manufacturer Zid Zid Kids, was chosen as one of eight entrepreneurs from Morocco to attend President Barack Obama's Summit on Entrepreneurship. Some 250 delegates from 50 countries were invited to discuss how individual action can expand opportunity to address ties between the Muslim world and American business leaders, foundations and social entrepreneurs.

"We are trying to show aspects of Morocco in our work while also integrating our Western and American sense of design," Essakalli told America.gov.

"We basically looked at what we can do that is true to us while building bridges in constructive ways between Morocco and the United States, as well as with the rest of the world," he said.

A portion of Zid Zid Kid's profits go to Education for All, which builds dorms for Moroccan girls in rural areas so they can access education, and the Darna Center, which shelters and educates young men and women from the street.
"I effectively was brought up in a Muslim country, and doing charity is one of the Five Pillars of the religion," Essakalli said. "On the other hand, I learned a great deal in America about supporting not-for-profit organizations. When you put the two together, it makes all the sense in the world to want to give back and be involved with your community.
"I am very happy to support President Obama's initiative to start working on enhancing the relationship between the U.S. and the Muslim world," he continued. "To the extent that I can be an actor in supporting this initiative, it would be an honor."

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