Hasbro elects Lisa Gersh to board of director
Playthings Staff -- Gifts and Dec, 7/8/2010 12:28:20 PM
PAWTUCKET, R.I. - Hasbro has elected Lisa Gersh, president of Strategic Initiatives at NBC News, to its board of directors, effective July 1, 2010.
Gersh has been president since 2009, and has direct responsibility for NBC News' growth initiatives, including the weather channel companies, and for promoting the global interest of NBC News. Gersh joined NBCU in November 2007 after the company acquired Oxygen Media, a company which she co-founded and served as its president and chief operating officer. Since joining NBCU, Gersh was instrumental in the multi-billion dollar acquisition of The Weather Channel Companies and served as interim CEO during its transition.
As Oxygen's president and COO, Gersh led the day-to-day operations of the company. Prior to joining Oxygen, Gersh worked for the New York law firm Friedman Kaplan & Seiler LLP, which she co-founded and served as a partner from 1986 to 1998. She began her career as an attorney with Debevoise & Plimpton.
"Lisa Gersh is highly accomplished within the media and entertainment industry. Through her expertise in launching new TV Channels and building partnerships, I am confident that she will prove to be a valuable member of our board," said Al Verrecchia, Hasbro's chairman. "Her appointment comes at a very exciting time for us as we continue to develop as a global branded play company and deliver new immersive brand experiences to consumers around the world. We are very pleased to welcome Lisa."
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