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Brilliant Sky Toys & Books celebrates Austin opening

Specialty toy store opens second Texas location, eighth in franchise

Retail Editor 2 -- Gifts and Dec, 7/26/2010 2:52:05 PM

OKEMOS, Mich. - Specialty toy retailer, Brilliant Sky Toys & Books has opened its newest franchise, in Austin, Texas.

The 3,125 square-foot store, located in the Village at Westlake shopping center, features Brilliant Sky's distinguishing aesthetic of vibrant, warm colors, unique artwork and low sightlines, designed to encourage children to imagine and explore. Families in the Austin area will also be able to take part in various complimentary activities offered at the store, such as craft workshops, special play days and story hours with guest storytellers and musicians.

The location is owned by Matt and Maya Pomroy, long-time Austin residents and parents to a young daughter.

"We are excited to become a part of the Brilliant Sky family," said Maya Pomroy. "We know the brand is on a strong and steady path for growth, and as parents, we firmly stand behind the values at the core of the company."

The Village at Westlake store is the first in Austin, with the other Texas location in the Dallas/Fort Worth area in The Shops at Highland Village. The Austin opening brings the total number of Brilliant Sky Toys & Books stores to eight nationwide.

"Both the city of Austin and Brilliant Sky are unique, so we know it's a great fit already," said Brent Taylor, CEO of Brilliant Sky Toys & Books. "We are thrilled to be expanding our presence in Texas and optimistic about the Austin community embracing what the brand has to offer."

Brilliant Sky Toys & Books is a specialty toy store that focuses on providing interactive, educational and developmentally sound environments for children and families. The company, founded by Brent and Sonia Taylor in 2002, is based on the belief that the right playthings give children a gateway to physical, emotional and cognitive development. Brilliant Sky Toys & Books offers more than 10,000 high-quality products from more than 500 specialty brands and has plans for 22 more openings over the next few years.

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