Stella Projects to rep ZhuZhu Pets in Australia, NZ
Retail Editor 2 -- Gifts and Dec, 7/26/2010 3:29:22 PM
Stella Projects has been appointed by Lisle International Licensing, the licensing agent (Europe and Emerging Markets) for kids' property ZhuZhu Pets, to represent the brand in Australia and New Zealand.
ZhuZhu Pets is the toy phenomenon that is sweeping the globe, having achieved unprecedented worldwide sales. The brand has since been recognized as Toy of the Year in the United States, United Kingdom, and Australia.
"Zhu Zhu Pets is already a world-wide smash-hit in the toy sector and we are looking to replicate that success in the field of licensing," said Colin Lisle, managing partner of Lisle International Licensing. "Stella Projects has an unparalleled reputation in Australia and this appointment ensures that we have very strong representation in this key territory."
Grahame Grassby, managing director of Stella Projects, said, "Stella Projects is honored to be representing ZhuZhu Pets in Australia and New Zealand. It is so exciting to be part of such a huge global phenomenon and already our territory is a buzz with the success of the ZhuZhu Pets toys. We are ideally positioned to marry up the existing international ZhuZhu Pets licensees as well as the new parties that are coming on board with the right partners here in Australia and New Zealand."
For more information about ZhuZhu Pets licensing opportunities in Australia and New Zealand, contact Grassby at grahame@stellaprojects.com or Claire O'Connor at Claire@stellaprojects.com.
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