Learning Curve's Dinosaur Train line arrives at stores
Retail Editor 2 -- Gifts and Dec, 8/3/2010 4:28:05 PM
OAK BROOK, Ill. - After months of growing consumer anticipation, RC2's Learning Curve brand, which creates innovative toys for children of all ages, announces the arrival of its newest line of preschool toys, Dinosaur Train. Directly inspired by the familiar sights, sounds and iconic characters of the popular preschool series from The Jim Henson Company seen daily on PBS Kids, Learning Curve's new Dinosaur Train product line brings dinosaur play to life like never before. The innovative preschool product line includes interactive dinosaur action figures, collectible dinosaurs, plush and train sets, and is available at major retailers across the country.
Learning Curve's Dinosaur Train line utilizes Smart Talk Technology that brings the dinosaur characters to life and incorporates educational elements from the series for interactive and engaging play. The Dinosaur Train InterAction Figures combine imaginative play with this unique built-in technology, enabling the characters to recognize and react to one another (www.learningcurve.com/dinosaurtrain/video). The result is a fun-filled, entertaining and educational experience. In addition to being able to recognize and respond to other Dinosaur Train InterAction Figures, each character is fully articulated and is packed with one-of-a-kind dinosaur features, including a minimum of 40 dinosaur sounds, facts and character phrases. With multiple activation touch points that trigger a signature dinosaur feature, such as stomping or chomping, Dinosaur Train InterAction Figures provide hours of interactive and imaginative fun all by themselves or alongside the other dinosaur friends in Learning Curve's line.
Other key items in the Dinosaur Train line making their debut at retailers nationwide include Dinosaur and Train Car two-packs, a detailed collectible dinosaur figure and a train car decorated to match the specific character; and Lights and Sounds Dinosaur Train, a colorful prehistoric train set that expands to fit additional dinosaur friends and their special train cars.
"The excitement leading up to the introduction of Learning Curve's line of Dinosaur Train toys and has been outstanding," said Peter Henseler, president of Learning Curve. "We have been receiving inquiries from parents for months wondering when they'll be able to purchase Dinosaur Train products for their children. We are pleased to launch our line of exciting and innovative Dinosaur Train toys that will be fun for kids, as well as reasonably priced for parents."
Melissa Segal, senior vice president of global consumer product for The Jim Henson Company said, "Learning Curve is the perfect partner to help us bring the Dinosaur Train experience beyond the television screen and into the realm of imaginative play. These fun and affordable toys offer the show's fans a great way to extend their learning and play at home as Buddy's world is realized with detailed and imaginative products."
Created for 3- to 6-year-olds, Dinosaur Train has become one of the top-rated shows in the PBS Kids network's hosted preschool block. The series features a world of dinosaurs and prehistoric lands, all connected by a colorful train line known as the Dinosaur Train. Each episode is seen through the eyes of Buddy, a preschool-aged Tyrannosaurus Rex, and his adoptive family of Pteranodons. Together, they go for adventures on the Dinosaur Train to discover and visit with all kinds of dinosaurs in different eras while learning the basic concepts of natural science, natural history and paleontology.
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