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LIMA to sponsor Brand & Character Licensing Zone at Tokyo fair

Playthings Staff -- Gifts and Dec, 8/5/2010 1:29:29 PM

TOKYO - The International Licensing Industry Merchandisers' Association (LIMA) will sponsor the Brand & Character Licensing Zone at the Creative Market Tokyo 2010 trade fair.
The fair is held at Tokyo Big Sight (Tokyo International Exhibition Center) Oct. 13-15.

New initiatives for the Brand & Character Licensing Zone include enhanced on-site presentation facilities for property launches, licensee meetings and press briefings, a property display gallery area and a pre-show e-mail PR service to the trade fair visitor database.

Returning programs include the licensing awards ceremony, seminars and complementary distribution of the licensing "Yellow Pages" directory. LIMA members that exhibit will receive a discount on the exhibition fee.

Creative Market Tokyo is a rebranding of the Licensing Asia and Tokyo Contents Market held last year.

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LIMA to Sponsor Brand & Character Licensing Zone at Creative Market Tokyo

Aug 5, 2010

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