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Mind Candy to launch Moshi Bandz line

Playthings Staff -- Gifts and Dec, 8/10/2010 4:27:35 PM

LONDON - Mind Candy, the global developer and publisher of the popular children's online game Moshi Monsters - which has 24 million players worldwide - is launching Moshi Bandz, a new range of collectible wristbands for kids.

The brightly-colored wristbands take the form of popular Moshi Monsters characters and are poised to be one of the hottest children's crazes of the autumn. They come in varying shapes and colors, with some more rare than others to increase their collectability.

Following the huge success of the category in the U.S. market, Mind Candy is rolling out a high-profile media campaign of TV advertising, print and online marketing, as well as mass sampling as they gear up for launch in the coming weeks.

"Moshi Bandz are a great way for fans to take their favorite monsters with them wherever they go and share the characters with friends and family," said Mind Candy CEO Michael Acton Smith. "This is a really exciting development for us as we bring the virtual world alive with a range of physical products."

Moshi Bandz are due to launch in October across major retailers and newsagents with Firebox.com set to launch pre-order in the coming days. They are priced at £1.49 for a pack of 10 wristbands with hundreds to collect in the first series.

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