Share this on

She-Ra celebrates 25th anniversary

Mattel to release collectible action figures

Retail Editor 2 -- Gifts and Dec, 8/17/2010 12:13:46 PM

NEW YORK - For the honor of Grayskull! 2010 marks the 25th Anniversary of She-Ra, one of the world's most popular female superheroes and star of the hit 1980's animated television series, She-Ra: Princess of Power.

She-Ra, also known as Princess Adora, is the twin sister of He-Man (Prince Adam) and the lead heroine in the Masters of the Universe franchise. First introduced in March 1985 in the animated feature film, He-Man and She-Ra: The Secret of the Sword, soon thereafter She-Ra was given a spin-off television series, She-Ra: Princess of Power, which began airing in September 1985.

Since her debut, She-Ra has starred in 93 cartoon episodes, a Christmas Special (He-Man and She-Ra: A Christmas Special), more than 20 Princess of Power book titles, 12 issues of She-Ra comic books and in six quarterly issues of the Princess of Power Magazine.

In each episode of She-Ra: Princess of Power, Adora transforms into her alter ego to fight alongside the Great Rebellion with her trusted steed-a winged unicorn named Swiftwind-for peace and justice on planet Etheria, and to defend Crystal Castle against Hordak and The Evil Horde. In battle, She-Ra uses her magical sword, the "Sword of Protection," that she can command into other weapons, and that also enables her transformation when she holds it overhead and proclaims, "For the Honor of Grayskull, I am She-Ra!"

To celebrate the 25th Anniversary, Mattel and Classic Media are rolling out commemorative programs. Mattel will release collectibles on www.MattyCollector.com throughout the year, including a She-Ra action figure.

The first season of the Princess of Power series will be released on DVD, She-Ra: Volume 1, Season 1 (20 episodes; $19.93 SRP) and through digital downloads on iTunes (www.itunes.com) and Hulu. In addition, for the first time, the entire series is coming to DVD, She-Ra: The Complete Series 25th Anniversary Edition (93 episodes; $99.93 SRP). The box set will include collectible stickers, an iron-on and an episode guide.

"As the most powerful woman in the universe, She-Ra continues to add her strength to our collector portfolio," said Scott Neitlich, manager, action play marketing, Mattel, Inc. "Being able to give fans new collectibles and keeping our heroine relevant after 25 years through new adaptations is a true testament to the iconic stature of She-Ra."

"One of the original female superheroes, She-Ra combines femininity with strength, and in so doing is a timeless symbol of empowerment for women of all ages," said Nicole Blake, EVP, global marketing & consumer products, Classic Media. "Countless male superheroes have been reintroduced to today's audiences-now, celebrating the 25th Anniversary, is the time for She-Ra!"

Share this on

Talkback

We would love your feedback!

Masters of the Universe Celebrates 30 Years with New Products

Apr 19, 2012

Also by this author

»MORE

Featured Company

FurnitureCore.com

FurnitureCore.com is a dynamic web application aimed at the furniture industry. Retailers and manufacturers alike will find our deep reserve of tools to be exactly what their furniture business needs.www.furniturecore.com... more