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American Girl to open store in Washington, D.C.

Retail Editor 2 -- Gifts and Dec, 8/19/2010 3:25:31 PM

SANTA MONICA, Calif. - Real estate investment trust, Macerich and the Alaska Permanent Pension Fund have announced the addition of American Girl to Tysons Corner Center, a large shopping center located minutes from the nation's capital in Northern Virginia.

American Girl is planning to open its first Washington, D.C.-area store, a two-level, 23,000-square-foot experiential American Doll retail store, in summer 2011. It will offer the complete assortment of the company's popular historical and contemporary dolls, along with doll outfits, accessories, girl-sized clothing, and a variety of best-selling American Girl books. In addition, American Girl fans will be able to enjoy a meal and a delicious dessert or celebrate a birthday in the store's casual 110-seat Bistro, treat their dolls to a new hairdo in the Doll Hair Salon, or design a doll-sized T-shirt in the "Creativi-Tees" boutique. A variety of girl-and-mom-friendly events and programs will also be offered throughout the year.

"American Girl is one of the industry's most admired brands and a leader in experiential retailing," said Doug Healey, senior vice president of leasing for Macerich. "Tysons Corner Center is also an industry leader - as a starting point for some of the industry's leading brands or brand extensions, as one of the nation's largest and most productive shopping centers, and in the evolution of the retail experience over the past four decades. We are proud to be the new home of American Girl and look forward to welcoming it to Tysons Corner Center."

Tysons Corner Center is notable for its exceptional location and its history of new concepts and market exclusives.

"Given our unparalleled success in experiential retailing over the past decade, we are eager to bring our next American Girl store to such a premier retail destination as Tysons Corner Center," said Wade Opland, American Girl's vice president of retail. "The premium location, coupled with the shopping center's world-class mix of retailers, provides us with even greater opportunities to celebrate girls in an unforgettable environment."

Tysons Corner Center is a 2.2-million-square-foot super-regional shopping center located in the heart of Northern Virginia's powerful commercial corridor, a trade area where the average household income is $130,268. The center anchors the largest concentration of retail on the East Coast outside of Manhattan and among its many retail firsts are Nordstrom's first East Coast location, the first Apple store and the first location for Cusp from Neiman Marcus.

American Girl Brands is a wholly owned subsidiary of toy company Mattel, Inc. Since American Girl's inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational dolls and accessories, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators.

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Please send me the Store opening date as soon as it is determined.
Brenda G Keener - 2010-11-11 15:41:26 EST

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