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Small Business Gets Social

GDA Staff -- Gifts and Dec, 8/21/2010 2:30:43 AM

According to the 2010 Social Media Marketing Industry Report, 74 percent of the small business owners surveyed say social media has helped them close business and 85 percent say that it has created buzz for their business. Some 88 percent use Twitter, 87 percent post on Facebook and 78 percent are connected on LinkedIn.
The Small Business Success Index, by Network Solutions and the University of Maryland's Robert H. Smith School of Business, reports social media adoption by small businesses has doubled from 12 percent to 24 percent in the last year. Some 45 percent expect social media to be profitable in the next 12 months.
Hubspot, a report at eMarketer, shows that among business- to-consumer small and medium-sized companies studied, more than one-half of those using Twitter generated double the median monthly leads of non-Twitter users. That result held across company size. Companies with 100 to 500 followers generated 146 percent more median monthly leads than those with 21 to 100 followers. Beyond the 500-follower mark, though, there was no further gain.

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