Posh Paws International to enter North American plush market
Appoints Alan Richards as lead sales agent
Retail Editor 2 -- Gifts and Dec, 8/25/2010 9:35:29 AM
HONG KONG - Whitehouse Leisure LLP, one of Europe's largest importers of plush toys and EML Hong Kong Ltd., have joined forces to form a new company specialized in the manufacturing and export of plush toy products.
The newly-formed Hong Kong based company, Posh Paws International Limited, is set to expand its existing plush toy manufacturing business into Canada and the United States. The alliance will combine 25 years of manufacturing and export experience from China to global markets. The strategic initiative will foster new growth prospects as it expands its market presence beyond Europe, the Middle East and Asia.
To help facilitate the marketing and sales efforts into North America, PPI has appointed an exclusive sales agent, Alan Richards, to promote the new product portfolio to mass merchants, supermarkets, specialty chains, and amusement and theme parks.
Richards, an industry veteran, has more than 30 years of design and sales experience in the toy industry and will spearhead the sales efforts from his base in Phoenix,
Ariz.
PPI will introduce its existing proprietary line of products encompassing seasonal, character, wildlife and promotional plush under its Posh Paws brand name. To complement the existing core plush lines, PPI will leverage its current OEM and licensing business to prospective North American customers by offering value added products and niche services.
The strategic alliance will enable PPI to strengthen its focus of expanding the product offering through design and development initiatives. PPI is also set on increasing its manufacturing resources to facilitate ongoing quality and delivery commitments.
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