• Diane Falvey

On a whim Laurie Scheinman opened her shop, Wit & Whim. What happened next was totally unexpected.

Laurie Scheinman opened Wit & Whim in Port Washington, NY, in September 201, three years after she had been planning the concept store with her father to lift his spirits while he was battling cancer. At the time, he was living in Houston, and was given three months to live. Three years later, from his hospital bed with iPad in Hand, Scheinman's father, along with his doctors and nurses, watched the shop's grand opening.

"I had done a 'Tea and Flea' fundraiser in my home," Scheinman said. "To uplift my father's spirits when he was sick I suggested we could do something like that in this little retail space, and we could donate the profits to charity. He became invested in the idea. It made him feel better. And what shocked the doctors was that he kept living."

Read on to find out how Wit & Whim has grown to become an anchor in her community.



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