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LIMA presents Webinar on art licensing mistakes

Art of Possibility founder Ketra Oberlander to host Sept. 14 session

Retail Editor 2 -- Gifts and Dec, 8/31/2010 1:49:42 PM

NEW YORK - The next Webinar to be presented by the International Licensing Industry Merchandisers' Association will throw a spotlight on "Art Licensors' Top 10 Mistakes and How to Avoid Them." The session, which will be hosted by Ketra Oberlander, founder of Art of Possibility LLC, will explore strategies and tactics to sidestep common roadblocks to success and offer practical solutions to typical challenges faced by those in the art licensing sector.

The session will take place on Tuesday, Sept.14, from noon to 1:30 p.m. EST.

Oberlander is a former writer and editor who began painting at age 40 after becoming legally blind. She then founded Art of Possibility LLC in 2008 to represent artists who have physical disabilities. Despite last year's troubled economy, the agency has grown steadily and today represents seven artists responsible for about 80 retail SKUs.

Oberlander's fine art paintings have received more than a dozen awards, including the Award of Excellence from the Kennedy Center-sponsored "Visions from the Heart" exhibit. Oberlander has been profiled in Décor magazine and is featured in the book "Beautiful Women" as an example of artistic vision in practice.

"Art Licensors' Top 10 Mistakes and How to Avoid Them" is part of the ongoing 2010 LIMA Webinar Series. Other upcoming sessions include "The ABCs of Creating A Style Guide," presented by Stan Madaloni, Mada Design, on Sept. 27 and "Valuing Your Brand and Licensing Property," presented by Wes Anson of Consor Intellectual Asset Management, on Oct. 12.

Webinars are free to LIMA members and $99 for non-members. Visit www.licensing.org to sign up and to keep up with the latest developments and insights about the licensing business and LIMA activities. For more information on the webinar program, contact Christina Attardo at cattardo@licensing.org or call 646-744-3741.

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