WMCLV to Pay a Year of Winner's Mortgage for 2nd Home Furnishings Month

GDA Staff -- Gifts and Dec, 9/1/2010 3:16:28 PM

Las Vegas — World Market Center Las Vegas is sponsoring its first Home Mortgage Sweepstakes in honor of the second annual National Home Furnishings Month. The WMC will pay the winning homeowner's mortgage for a year, so they can spend their extra cash on a home makeover instead. The prize will be awarded as $24,000 cash, based on an average monthly home mortgage expense of $2,000 per month for twelve months.

World Market Center Las Vegas president and CEO Robert Maricich said in a statement. "We believe the new addition of the Home Mortgage Sweepstakes will provide an exciting opportunity for families to ask themselves what long dreamed-of items they would purchase for their homes if they had the extra money in their pockets each month."

Consumers can enter the sweepstakes either by visiting a participating NHFM retailer nearby, or by or logging on to www.homeyet.com/sweepstakes. No purchase is necessary.

In addition to the sweepstakes, the campaign's website features advice from designers with home makeover tips and trend information, plus exclusive access to special values, sales and events during National Home Furnishings Month at participating retailers across the country. Consumers also can "like" the Is It Home Yet? Facebook fan page, where they can get trend updates and interact through activities including a "What's Your Style Design Quiz".

Retailers can customize the sweepstakes as their own through a unique URL and collateral materials in their stores.
In the last two months, more than 500 retailers have signed up to offer the Home Mortgage Sweepstakes and 460 retailers say they plan to use the Is It Home Yet? tool kit in their advertising. Some 8,000 retail stores are signed up to take advantage of the store locator and more than 300 retailers plan to hold NHFM sales.