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LIMA Webinar: Valuing a Brand or Property

GDA Staff -- Gifts and Dec, 10/4/2010 9:47:11 AM

New York - The International Licensing Industry Merchandisers Association (LIMA) presents the next in its webinar series, "Valuing Your Brand and Licensing Property for Sale or Securitization," which will be aimed at senior managers.

The webinar will present a realistic perspective on two broad issues: identifying intellectual property assets with value in the marketplace, and the methods used by professionals to determine the value of a brand or licensing asset. The session will also provide guidelines on the most effective ways to bundle and market assets depending on the chosen disposition method. Led by Weston Anson, chairman of CONSOR Intellectual Asset Management, the program is set for Tuesday, October 12 from noon-1:30 p.m., Eastern time.

The next webinar in the series, "Managing Social and Environmental Compliance in the Supply Chain," will take place on Wednesday, October 20. Future topics will include:

The "green" side of licensing
Challenges and opportunities in emerging markets
Case studies in sports, art and corporate brand licensing
Effective social media strategies for licensors and licensees

Webinars are free to LIMA members and $99 for non-members. Visit www.licensing.org to sign up or call 646.744.3741.

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