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LIMA Expands Internationally

Licensing Industry Association Welcomes New Partners in Spain and Portugal, Eastern Europe and India

GDA Staff -- Gifts and Dec, 10/4/2010 9:58:59 AM

New York - The International Licensing Industry Merchandisers' Association (LIMA) is extending its international reach through the appointments of its first official representatives in Spain and Portugal, "New" Europe (comprised of eastern European countries), and India. Each in-country partner will be tasked with creating educational and networking opportunities for the licensing industry, as well as promoting its individual markets to the LIMA membership globally.

The new partners are:

Spain and Portugal -- Ediciones Just, based in Barcelona, a trade media group that publishes magazines including Juguetes B2B (focused on toys), Puericultura Market (nursery magazine) and Licencias Actualidad (licensing magazine). The CEO of Ediciones Just is Emili Alsina and Jana Robles is sales and marketing manager. There are around 800 licensees and 45 agents and/or owners in Spain and the Spanish toy sector is particularly powerful, with over 32 percent of all toys licensed in Europe coming from Spain. Together, LIMA and Ediciones Just will continue the work of promoting the development of licensing in Spain and Portugal. LIMA will sponsor Ediciones Just's activities, such as the Annual Forum of Licensing, and LIMA members will have access to basic research into the market (in-depth reports at discounted rates).
"New Europe" (comprised of approximately 35 countries including the Czech Republic, Romania, Hungary, Greece, Poland and Turkey) -- LIMA's latest partner for "New Europe," based in Croatia, is Creata, creator of the Licensing (Factory) New Europe show and conference. The main contact will be Zeljko (William) Krnjak.
India -- LIMA is teaming up with License India. A well known licensing media service company, License India publishes India's leading licensing publication, Branding Licensing and conducts extensive multi-city licensing shows, including the Brand Licensing & Merchandising Show. Gaurav Marya, who is the president of Franchise India, will be the main representative in the country.

"One of our key roles is to help our members do business internationally," said Charles Riotto, president of LIMA. "In particular, we have identified the BRIC countries-Brazil, Russia/Eastern Europe, India and China - as being of high strategic importance to our members. These are markets with amazing potential. By encouraging mutually advantageous relationships with representatives in those countries, we are helping to open up these opportunities and support the growth of emerging licensing communities."

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