Rafferty, Hughes Join Saban Brands Exec Team
Playthings Staff -- Gifts and Dec, 10/26/2010 6:12:18 PM
Los Angeles - Saban Brands LLC has made twp additions to its executive team: Mary Rafferty joins the company as vice president, toys & hard lines; Rob Hughes is the new marketing director.
In her new position, Rafferty will be responsible for overseeing toy licensing, product development and retail for Saban Brands properties, including opportunities with both Paul Frank and the new Power Rangers series debuting in 2011. Rafferty, with more than 20 years of experience in the licensing and toy business for over 20 years, comes to the company from Spin Master Inc.
Hughes will manage marketing campaigns for Saban Brands, focusing on Power Rangers and Paul Frank, as well as other future acquisitions. He was previously a marketing manager for the Disney Channel.
"Mary and Rob both bring a wealth of experience and talent to their respective areas of expertise," said Elie Dekel, president of Saban Brands. "Their backgrounds in toy development and brand marketing will ensure enormous success as we continue to grow the Saban Brands division, especially with the return of Power Rangers and our recent acquisition of the popular lifestyle brand, Paul Frank"
Saban Brands LLC, an affiliate of Saban Capital Group (SCG), was formed in 2010 to acquire, manage and license entertainment properties and consumer brands across media and consumer platforms globally, and currently holds the rights to Power Rangers and Paul Frank Industries in its portfolio. The addition of Rafferty and Hughes to the company's executive team is part of a growth strategy announced earlier this year to invest over $500 million toward the acquisition of consumer brands and intellectual properties in various categories, ranging from entertainment to fashion, lifestyle and celebrity and consumer brands.
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