A New Home at Lord & Taylor
GDA Staff -- Gifts and Dec, 10/29/2010 4:00:14 PM
 A fully set dinner table is the centerpiece of the tabletop department. |
 Picture frames and other gift items from the Lauren Ralph Lauren line are featured prominently on step tables. |
Glass showcases highlight featured pieces in the gift and tabletop assortment.
New York - Lord & Taylor, the venerable department store chain that is undergoing a major transformation, has returned to the gift and home business, some 20 years after it exited the category.
At its Fifth Avenue flagship in here, the store unveiled a full-floor home and gift department, anchored by twin shops for Lauren Ralph Lauren and Calvin Klein Home, featuring furniture, home textiles, tabletop and giftware. The floor also sports a seasonal holiday trim shop and a candy area with an assortment that includes Dylan's Candy Bar and Godiva.
For the present, Lord & Taylor is only featuring home at its flagship. Store executives have said they hope to expand the program to other branch locations.
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