Wall-Ah! Joins Rainbow Fish and Daisy Rock Licensing Programs
July 6, 2016,
Mahwah, NJ - RJM Licensing has announced two new partnerships. The home decor company Wall-Ah! is joining both the Rainbow Fish Licensing Program and the Daisy Rock Licensing Program. Wall-Ah!'s line of wall art will now include themes, designs and characters from these two properties.
Daisy Rock offers fashion guitars for girls. The brand was launched in 2000 by Mom and Rocker Tish Ciravolo and the company came out with the first pink guitar that same year. Rob Mejia , President of RJM Licensing, recently enthused, “I’m very excited to see Wall-Ah! bring the Daisy Rock aesthetic to life through their fantastic wall-art and décor options!”
To date, The Rainbow Fish book series which was originally published in 1992 has sold over 30 million copies with an upcoming 25th anniversary in 2017. The Rainbow Fish series, which is ideal for licensed product for the infant to age 7 demographic, includes timeless messages about sharing, friendship, accepting others, and facing one’s fears. To celebrate the 25th anniversary, a new Rainbow Fish book will be published, a costume character will visit many venues and several promotions will be announced.
Rob Mejia declared, “I couldn’t be more excited to have The Rainbow Fish included in Wall-Ah!’s impressive collection of high-quality room décor options.”
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