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Neiman Marcus: Putting the 'Shopping' in Window Shopping

GDA Staff -- Gifts and Dec, 11/15/2010 3:16:56 PM

Nieman Marcus interactive window

Dallas - Dallas-based Neiman Marcus is in the process of changing the concept of what it means to go window shopping. According to the Dallas Morning News, the Dallas-based retailer's downtown store will let children climb into its holiday display windows from the street to play. This is the second year that Neiman Marcus has allowed this, but this year, the retailer has added a new twist -- an interactive feature activated by adults using their smart phones. Visitors can text a number from their phone to control one of six special effects inside the display; using their camera phone, they can place themselves in space scenes. The application of this type of technology may lead to actual window shopping year-round.

"Windows can be a 24/7 point of access for people walking by. Phone applications can capture information about displayed products and brands. Who knows?" Ignaz Gorischek, Neiman Marcus vice president of store development told the Morning News. "It's just the tip of the iceberg."

Gorischek is the creative person behind the idea to let children climb into the windows.

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