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Peter Pauper Press Launches U.K. Division

GDA Staff -- Gifts and Dec, 11/18/2010 2:11:14 PM

White Plains, NY - American gift book and stationery vendor Peter Pauper Press Inc. will launch a new UK division effective Peter Pauper London book February 1, 2011. It will be managed by sales and marketing agency White Pebble International, who will handle sales, customer service, and other day-to-day operations, as well as importing, customs clearance, fulfillment and more.

"We've decided to go direct in the UK for two reasons. First, we wanted to be closer to our customers. Experience has shown that when customers can communicate directly with us, the success rate for both parties goes up exponentially," said Larry Beilenson, CEO of Peter Pauper Press. "Second, we wanted to reclaim control of our pricing and terms. In a typical distributor relationship, the added costs of the distributor organization force retail prices higher - diminishing any competitive advantage against similar products in the marketplace. It also makes it nearly impossible to offer customers the types of discounts and payment terms they require to do significant business."

Beilenson anticipates that nearly 90 percent of the line will be available in the UK immediately and plans to exhibit in the February 2011 Spring Fair Birmingham.

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