Play Happens at Toy Fair
Playthings Staff -- Gifts and Dec, 12/29/2010 12:23:29 PM
New York - The Toy Industry Assn. (TIA) launched a virtual and social board game to bridge the online and offline activities of the Toy Fair. Participants will check in at locations throughout Manhattan using their smartphones for the duration of the Fair, earning points on the virtual game board.
Different locations will have different point values, ranging from one to five. Special events like the Toy of the Year (TOTY) Awards will earn even more points.
The player who earns the most points will win a New Year's Eve 2011 prize package, including roundtrip airfare for two to New York, two nights' accommodations at the NY Marriott Marquis Hotel in Times Square, two tickets to the Marriott's New Year's Eve Gala, and Ball-level viewing of the drop at midnight.
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