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Shoppers Track Tech

GDA Staff -- Gifts and Dec, 1/11/2011 5:54:07 AM

14% of shoppers have used their mobile phone to take a picture of a product to send to someone, reports InsightExpress.
 40% of Facebook users have been motivated to "like" a brand to access a discount or promotion, compared to 34 percent who did it to stay informed of a company's activities, finds Exact Target.
45% of women aged 35-44 use their tech gadgets or smartphones to research products or services at least once a day, finds Burst Media.
 12% of messages posted on Twitter reference companies or brands, according to 360i.

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