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How We Buy Is Changing

GDA Staff -- Gifts and Dec, 1/11/2011 5:56:36 AM

Buyer sourcing habits and spending are changing, according to a recent market study conducted by independent strategy consultancy AMR international for the new york international gift fair.
• Nearly two-thirds of orders are now placed in the weeks and months following the Fair, rather than at market.
• Over 65 percent of attendees use catalogs and the Internet to find product, including the Fair's Online Catalog Gallery, which generated 5.2 million page views and 10,300 sales leads from 38,000 retailers before, during and after the Fair.

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