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How the Other Tenth Lives

GDA Staff -- Gifts and Dec, 1/11/2011 6:07:15 AM

> STILL CUTTING BACK, BUT LESS. Some 41 percent of affluent Americans - defined as the top 10 percent of households based on annual income - are making an effort to reduce or defer spending in the coming year, down from 50 percent in fall 2009, reports the American Affluence Research Center.
> SKIPPING THE BIG NAMES. Consumer Edge Research recently found that skipping top-shelf brands in favor of lower-end ones is most common in households with incomes of $100,000 or higher.
> BUYING ONLINE. 76 percent of affluent Americans - defined as those with annual household incomes of $100,000 or more - conducted an online financial transaction in the prior month, according to Ipsos Mendelson.
> GIVING A SPORTING CHANCE. Also from Ipsos Mendelsohn, half of affluent women (with household incomes of $100,000 or more) have attended a sports event in the prior year, compared to 30 percent who have visited a museum and only 6 percent who went to a ballet or dance performance.

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