Playmobil Announces "How to Train Your Dragon" Playsets

dreamworksZirndorf, Germany– Playmobil announced a licensing agreement with DreamWorks Animation on “How to Train Your Dragon,” with a collection of original Playmobil sets due to be released in fall 2017. For the first time, Playmobil’s 2017 product line will include licensed playsets inspired by entertainment properties.

“How to Train Your Dragon” has become a Top 10 license for DreamWorks Animation, with a fan base of children 3 to 11 years old. With Playmobil, the fantastical world will now be translated into the form of the play system, which also appeals to kids of the same target group.

“We are excited to bring the world of ‘How to Train Your Dragon’ to life as Playmobil toys. The epic story with its adorable characters and amazing scenery is just perfect to encourage hours of imaginative role play,” says Silke Heinrich, Member of the Executive Board at Playmobil. “We are pleased to be aligning with DreamWorks to launch a new line of toy sets with a strong appeal among our joint target group. We believe the Dragons products will ignite our fans’ passion even more and at the same time invite more children to get to know the play benefits of Playmobil.”

GDA Staff | News & Commentary

Gifts and Decorative Accessories delivers the latest gift and toy industry news, new product introductions, important consumer trends, store operation solutions, trade show news, technology updates and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


GDA Digital Edition for May 2017

See the May 2017 issue of Gifts & Dec.  From Snarky Stationery to Genuine Greetings, Millennials Flock to Paper.  Plus we discuss Today's Gift Retailer Survey, The Latest Fashion Below the Knees, and How Consumers are Stocking the Wet Bar. Get details!