Playmobil Announces "How to Train Your Dragon" Playsets
September 19, 2016,
Zirndorf, Germany– Playmobil announced a licensing agreement with DreamWorks Animation on “How to Train Your Dragon,” with a collection of original Playmobil sets due to be released in fall 2017. For the first time, Playmobil’s 2017 product line will include licensed playsets inspired by entertainment properties.
“How to Train Your Dragon” has become a Top 10 license for DreamWorks Animation, with a fan base of children 3 to 11 years old. With Playmobil, the fantastical world will now be translated into the form of the play system, which also appeals to kids of the same target group.
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