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Brodsky to Join Licensing Hall of Fame

Playthings Staff -- Gifts and Dec, 3/23/2011 12:58:30 PM

New York - Leigh Anne Brodsky, president of Nickelodeon Consumer Products, will be inducted into the International Brodsky Licensing Industry Merchandisers' Association (LIMA) Licensing Industry Hall of Fame, joining a list of only 36 inductees since LIMA began the Hall in 1985.

The induction ceremony will take place on Tuesday, June 14, at the annual LIMA Opening Night Awards Ceremony at Licensing International Expo 2011, which will be held at the Mandalay Bay Convention Center in Las Vegas.

Brodsky's 25+ year career in licensing broke new ground by popularizing multicultural franchises including Dora the Explorer as well as Ni Hao, Kai-Lan and Go, Diego, Go! She also spearheaded the development and growth of SpongeBob SquarePants, as well as building the Rugrats and Blues Clues properties. She helped expand licensing into new categories such as healthy foods.

Under Brodsky's leadership, Nickelodeon has garnered more than 35 industry awards including top licensing and Parent's Choice honors in the toy, video, interactive gaming and apparel categories. In 2003, she was named Entertainment Marketer of the Year by Advertising Age.

Earlier in her career, while at United Media, Brodsky made her mark on the Snoopy licensing business via partnerships with companies including Hallmark. She built the Garfield licensing program into a multi-billion dollar retail property globally including American Greetings, Ballantine Books and Random House. At Lorne Michaels' Broadway Video, she developed consumer products and retail programs for television and movie properties like Saturday Night Live, Wayne's World, The Lone Ranger, Rudolph the Red Nosed Reindeer and Lassie.

Brodsky is a former member of LIMA's board of directors and continues to co-chair LIMA's Charity Committee. Under her leadership, LIMA's five-year, one million dollar fundraising goal to benefit the Children's Brain Tumor Foundation was achieved in less than three years. She is a board member of the TIA and CBTF.

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