Australian Gift Assn. Cuts Second Sydney Fair
GDA Staff -- Gifts and Dec, 3/28/2011 11:20:41 AM
Sydney, Australia - Gift & Homewares Australia announced that its future trade show calendar will consist of one major Sydney fair and one major Melbourne fair annually.
The Sydney Home & Giving Fair will take place at Sydney Showground in February; and the Melbourne fair will be located at Melbourne Exhibition Centre and Melbourne Showgrounds in August.
"The Australian market is signaling to us that it now only wants two fairs a year," said David Leek, CEO, GHA. "Both in terms of the cost of exhibiting and the time required to attend, any additional spend over and above these two major fairs has become onerous and unnecessary for most businesses. Despite our best efforts, the industry has continued to be lukewarm about a second Sydney fair, which for many has become an additional financial burden."
Instead, the GHA is focusing on developing its online buying platform.
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