Lather, Rinse, Repeat
Melissa Haberstroh -- Gifts and Dec, 3/31/2011 4:27:22 AM

MELISSA HABERSTROH
The directions from the shampoo bottle are applicable to merchandising.
Lather = build the display. Rinse = edit your display so props and products that don't support the theme are removed. And repeat those elements in the display, such as color, that help tell the story. Today we apply those elements to a spring display.
Spring is a great time of year for retail. Spring makes customers think of freshness - which usually translates into the "ring" of cash registers as consumers flock to freshen and brighten the home after the long winter months.
I find candles can be more challenging to sell in summer, so I like to create appealing spring displays that feature candles while they're still in high demand. The Nouvelle line offers candles that are poured into unusual garden-style containers which are perfect for spring displays. The neutral colored containers pair beautifully with the natural burlap, Kraft boxes and twig details to inspire the shabby-chic style of this vignette.
I began with a limestone-topped table and antique ladder. We cut plywood to fit on the rungs of the ladder and |
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The First Steps |
All in the Details |
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Spell It Out |
Finshing Touches |
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In this display, certain elements bear repeating: the white containers, both porcelain and ceramic; the natural elements. both in the twig ball and risers and the burlap; the gold in the frame, plates and label embossing; and finally, the reference to spring in the fly and bee motifs. |
We would love your feedback!
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Winter Wonders
Feb 25, 2012 -
The Gifted Retailer
Oct 3, 2011 -
Room At The Beach
Aug 8, 2011 -
Entering Portlandia
Jul 23, 2011 -
Candles: The Scents of Summer
Mar 18, 2011
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