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Sources Say Russ Berrie Files Bankruptcy

GDA Staff -- Gifts and Dec, 4/25/2011 3:40:23 PM

Wayne, NJ - Sources in the industry have confirmed that major gift manufacturer Russ Berrie filed for Chapter 7 bankruptcy as of April 21, which usually means the business will liquidate rather than reorganize. The company could not immediately be reached for comment.

The move comes a little more than two years after Encore bought the Russ Berrie gift business and changed its name to match. The former Russ Berrie company continues to manufacture bedding and other juvenile products under the name Kid Brands.

Kids Brands holds a 19.9 percent stake in the company, as well as a promissory note for $19 million that matures in December 2013. The news follows Kids Brands' recent firing of the president and managing director of operations of its LaJobi brand, in response to findings from an investigation into LaJobi regarding alleged evasion of import duties.

It is not clear what will be the long term fate of the Russ and Applause brands, which were licensed, rather than sold outright.

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