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Animal Planet Partners with New Licensees

Playthings Staff -- Gifts and Dec, 5/11/2011 1:21:37 PM

Discovery Communications inked new North American deals with Toy Island, a division of Techno Source; Animal Feet and Cosrich Group for Animal Planet licensed products. Toy Island will create Animal Planet branded 3D and traditional puzzles, stickers and sticker books, trading cards and games. Animal Feet is developing a collection of children's and adult plush slippers featuring animals from around the world. Cosrich Group Inc. will produce an eco-friendly children's line of Animal Planet bath products. All will be available to specialty retailers as well as other channels.

A portion of proceeds will benefit the principal partners of R.O.A.R (Reach Out. Act. Respond), Animal Planet's national campaign for animals.

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