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CHA Launches Exhibitor Education Program

GDA Staff -- Gifts and Dec, 5/12/2011 5:19:07 PM

Elmwood Park, NJ - The Craft & Hobby Association (CHA) has launched an online resource center - the CHA Exhibitor Success & ROI Center (ESRC) for trade show exhibitors in the craft and hobby industry.

The new program was created in conjunction with Competitive Edge, a trade consultancy, to provide users with free tools and information on trade show information.

The ESRC provides exhibitors with information on how to increase booth traffic, the importance of pre-show marketing, the value of face-to-face meetings, closing sales and more. The program also offers pre-show education through a webinar series, a monthly exhibitor enewsletter, research and reports from the Center for Exhibition Industry Research and more.

The ESRC is available at www.craftandhobby.org/ESRC.

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