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Super Rad Toys to Produce Kewpies

Playthings Staff -- Gifts and Dec, 5/13/2011 2:55:24 PM

Los Angeles - Super Rad has entered into a licensing agreement with Jesco Imports for its 100-year-old Kewpie doll property, the first collector's doll. Super Rad will launch a line of licensed vinyl Kewpie Dolls with designs based on the Classic Kewpie look but with an updated twist.
The company also has other Kewpie plans in the works, including gallery events that feature one-of-a-kind Kewpie Dolls designed by well known artists, DIY vinyl Kewpie dolls and themed Kewpie series, such as a Vampire and aZombie series of Kewpie dolls.
"We are aware of the history behind Kewpie and look forward to expanding its rich history with updated versions of the classic collector's doll," states Christopher LeClerc, Super Rad's CEO.

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